Information Centre
Coming soon...
By Charlie Britten
20 Jan 2020
Instagram is a popular and powerful form of social media. But what is the best way to market an E-commerce firm with it?
By Charlie Britten
09 Jan 2020
Obtaining leads is a crucial first step in the marketing journey. But it means little unless you can steer them through to the point of making a buyer decision.
By Charlie Britten
07 Jan 2020
Facebook is the most widely used social media platform on earth. But that is just one of the reasons it is extremely useful for helping E-commerce firms with marketing.
By Charlie Britten
02 Jan 2020
E-Commerce may be big business, but there are plenty of reasons many firms miss the opportunities on offer and end up failing.
By Charlie Britten
31 Dec 2019
E-commerce is a fast-growing industry with a myriad of opportunities for success. But great leadership can still make a big difference to whether a company succeeds or not.
By Charlie Britten
31 Dec 2019
The first Queen’s Speech of the new parliament has already been delivered. But what does the government’s legislative programme mean for the legal sector?
By Charlie Britten
31 Dec 2019
In a digital age, every firm needs a website that can boost its sales and profitability. But simply having a web presence is not enough. The site needs to be designed in the right way.
By Charlie Britten
24 Dec 2019
Every firm needs to create awareness about its story and its products or services. But is a Wikipedia page the right way to do it?
By Charlie Britten
24 Dec 2019
Whatever your firm, a great website is a vital asset and getting the features right is essential.
By Charlie Britten
23 Dec 2019
E-Commerce is a rapidly growing feature of the retail landscape - and social media has a definite part to play in helping drive sales.
By Charlie Britten
20 Dec 2019
There are many ways to sell online, but Google Shopping combines some of the characteristics of a price comparison site with a more conventional e-commerce platform.
By Charlie Britten
18 Dec 2019
It seems that everybody is producing content these days, but there is only so much space on the first page of search rankings. That means having excellent SEO is crucial for your content to be visible.
By Charlie Britten
18 Dec 2019
Ebay is one of the most well-known and popular online trading sites, but anyone planning to use it needs to know the full pros and cons of the system in order to get the best use out of it.
By Charlie Britten
18 Dec 2019
Amazon is one of the world’s largest e-commerce platforms, making it a potentially great choice for those keen to sell their goods and services online.
By Charlie Britten
12 Dec 2019
The start of a new decade may be a time of great excitement about the future, but that does not mean everything is about to change.
By Charlie Britten
12 Dec 2019
With the old decade almost over, the legal sector will be wondering what the 2020s will bring, not least in marketing.
By Charlie Britten
11 Dec 2019
There are many platforms out there for e-commerce firms, but Etsy can be one of the most convenient ones for those starting completely from scratch.
By Charlie Britten
11 Dec 2019
Being the boss of a law firm may be the height of someone’s ambition. But getting to the top is one thing; actually being a great boss requires plenty of thought, planning and a clear philosophy.
By Charlie Britten
10 Dec 2019
The last decade has seen plenty of change in the field of digital marketing. But what will the new decade bring?
By Charlie Britten
03 Dec 2019
Not everyone holds a position at the head of a company or department, but in some ways, everybody can be leader.
By Charlie Britten
29 Nov 2019
Digital marketing is something more and more firms are doing these days. But trying to do it in-house may not be the best way.
By Charlie Britten
29 Nov 2019
The legal sector is highly competitive, but there are a number of ways your firm can take steps to put itself ahead of many of its rivals.
By Charlie Britten
28 Nov 2019
The way many firms focus their marketing strategy on highlighting what they do. But being more concerned with ‘why’ could be much more important.
By Charlie Britten
28 Nov 2019
Business may seem like a game, but according to ‘infinite’ theory, it’s not one with a final whistle.
By Charlie Britten
15 Nov 2019
With conditional law fee arrangements (CFAs) working very differently since 2013, law firms need to be precise in how they market themselves.
By Charlie Britten
12 Nov 2019
Every law firm has its own specific features. But being a social enterprise is something everyone should do.
By Charlie Britten
01 Nov 2019
Many a content marketing strategy incorporates blogs, but how long should they be? Our research reveals the answer is not a simple one.
By Charlie Britten
30 Oct 2019
Keeping in line with the latest guidelines issued by the Solicitors Regulation Authority (SRA) is important - and for firms that now means being more transparent about price.
By Charlie Britten
25 Oct 2019
How to generate more leads for your law firm with our tailored content marketing strategy? Check out this webinar and learn more about what we can help!
By Fran Finch
24 Oct 2019
Nearly 18 months has passed since the General Data Protection Regulation (GDPR) was introduced on May 25th, 2018. Complying with the legislation has been an expensive exercise for many businesses, with 40% of multinational companies spending more than $10 million (£8 million) on preparations.
By Erin Hu
23 Oct 2019
How to grow your law firm in 6 months with our tailored digital marketing strategy? Check out this webinar and learn more about what we can help!
By Charlie Britten
17 Oct 2019
Organic content has a major role to play in raising awareness of your law firm and what it offers, but how can organic social media help?
By Erin Hu
03 Oct 2019
At BeUniqueness, we have extensive experience in digital marketing for law firms. In devising a tailored marketing strategy for you, we can help you decide which marketing solution is the best option for your law firm to help raise awareness, create leads and develop custom, generating a better return on investment as a result.
By Charlie Britten
26 Sep 2019
Organic content is not the only kind of digital marketing through which a firm can raise is profile. But when might pay-per-click (PPC) be the best option?
By Charlie Britten
24 Sep 2019
It may be easy to see implementing a digital communication strategy as a burden, but when used properly it can reduce the workload for law firms.
By Erin Hu
23 Sep 2019
The extent of social media use across the globe is now quite staggering. According to Oberlo and Avocado Social statistics, there are 3.2 billion users worldwide, including 45 million in the UK. Therefore, social media presents a huge opportunity for your law firm to target your market and generate leads.
By Charlie Britten
20 Sep 2019
Using social media in a marketing campaign has the potential to bring your message to more of your target market, but it is important to get the medium right and connect it to your other content. Facebook can be a great platform for this.
By Charlie Britten
09 Sep 2019
Everyone wants to get on page one of the Google search rankings - and Google Ads can be one of the best and quickest ways to do it.
By Charlie Britten
03 Sep 2019
Most firms have an online presence nowadays and law firms certainly will - but how can you know how your digital marketing and website are really performing?
By Charlie Britten
02 Sep 2019
The legal sector, like many others, has faced plenty of changes in recent years. Different working patterns, new technology, different trends in the way companies are structured, mergers and acquisitions have all altered the landscape.
By Charlie Britten
27 Aug 2019
The arrival of the internet was unquestionably a game-changer for businesses. It provided a new means of communicating with customers, of marketing and of building a brand reputation.
By Charlie Britten
19 Aug 2019
Keeping in touch with your clients is a great way for your law firm to boost levels of service and add value, so it’s a good idea to have several ways of doing this to ensure you stay in touch.
By Charlie Britten
16 Aug 2019
Every company sets out to offer something that will bring plenty of customers, but not knowing what the competition is up to is like tackling the task blindfolded.
By Charlie Britten
16 Aug 2019
Every legal firm will want to do a good job for its clients, but sometimes it is easy to overlook the importance of good communication.
By Charlie Britten
15 Aug 2019
The UK has been enjoying record levels of employment, but with the threat of a no-deal Brexit looming, fears have been growing that the good times may be about to end rather messily.
By Charlie Britten
14 Aug 2019
Every legal firm wants to be successful, whether that is a giant company seeking to gain market share from a major rival, or a smaller firm seeking to establish a distinct niche in their local area.
By Charlie Britten
13 Aug 2019
The legal sector is one of the busiest in the UK. It makes up over one per cent of the economy, a figure that is expected to grow over the coming years. All that makes the task of standing out a tricky one.
By Charlie Britten
12 Aug 2019
Knowing your customer is as essential in legal services as any other market. It can shape everything you do, both when acquiring new business and in how well you provide a service.
By Charlie Britten
12 Aug 2019
For large legal firms, marketing is a relatively straightforward affair. But for SMEs, the need to be innovative and eschew tradition has never been clearer.
By Charlie Britten
08 Aug 2019
Legal firms should be telling a story even as they provide their products and services, something that can help develop a brand instead of diminishing it.
By Charlie Britten
08 Aug 2019
We live in an age where the younger half of the population is almost universally comfortable with the everyday use of digital tech. Because of this, SME law firms need to embrace it, whatever doubts they may have.
By Charlie Britten
04 Aug 2019
The arrival of Boris Johnson in Downing Street may seem to be all about Brexit, but immigration lawyers will be watching to see how his policy in this area develops once Britain is outside the EU.
By Charlie Britten
03 Aug 2019
Any firm keen to use content marketing will need to understand what buyer personas are about - and making sure the relevant information is included is vital to determining the kind of content you produce.
By Charlie Britten
01 Aug 2019
You may write some great blogs, but there are plenty more out there who could be writing on similar topics to yours. So how can you make yours stand out and attract a greater share of web traffic?
By Charlie Britten
31 Jul 2019
As an SME, writing great content is important for your SEO rankings, but great backlinks are crucial if you are going to get high up.
By Mohamed Elhawary
30 Jun 2019
It’s a fact that the majority of SMBs within the legal sector spend the majority of their budget on conventional advertising; that’s newspaper advertising, events and radio and TV advertising. These methods of promotion are all expensive, with a recent study issued by First4lawyers in September 2017 showing that a typical annual spend ranges from £50,000 - £75,000.
By Mohamed Elhawary
21 Jun 2019
When you hear the word “branding", you naturally think of a company logo. The swishes, the shapes, the way the letters integrate. If you think Mercedes, it’s the three-pointed star. For Nike, the iconic swoosh. A company logo can be an incredibly memorable thing, but it isn’t everything. In fact, it isn’t even what’s most important.
By Charlie Britten
10 May 2019
The use of SEO is among the most established arts on the web. Once a simple affair that could be accomplished easily, it is now a sophisticated art in which success depends on consistency, high quality content and good use of analytical tools.
By Charlie Britten
10 Apr 2019
Anyone with any significant marketing experience knows what content marketing is. But making it effective is more of a challenge than it used to be.
By Charlie Britten
15 Mar 2019
Email marketing is something most people will be at least a little bit familiar with, as they will have any number of emails being sent regularly to them.
By Charlie Britten
01 Mar 2019
They say “every day is a school day” and while established professionals may have left the days of chalk boards, dinner bells and uniforms well behind, there is no doubt that lifelong learning is vital for any professional career.
By Charlie Britten
28 Feb 2019
Search Engine optimisation (SEO) may not be something that everybody knows about, but most people have engaged with it, even if only indirectly.
By Charlie Britten
22 Feb 2019
Nearly every company in the UK now has an online presence, with websites coming as standard. However, firms that stop there are likely to be at a disadvantage against those who use social media as part of a content marketing strategy.
By Charlie Britten
10 Feb 2019
Any effective marketing strategy needs to know what its target market is. Whether it is aiming sportswear at young people, top-of-the-range cars at the wealthy or plant-based foods at vegetarians, there is a specific group of people to whom the appeal should be aimed.
By Charlie Britten
25 Jan 2019
Mention the phrase content marketing and many people will wonder what it means. The answer is that it is a type of marketing that works differently from the traditional way of trying to sell goods and services.
By Charlie Britten
08 Jan 2019
We’ve all been on the receiving end of email marketing, but many won’t realise just how much preparation an email marketer needs to put into an effective campaign.
By Charlie Britten
05 Dec 2018
Every solicitor and barrister wants to do the best they can for their clients, but to provide the best possible service it is important to know just what makes the difference between providing something that is merely “good enough” and offering a service that goes the extra mile.