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Alice’s Story
Alice’s Story

By Erin Hu
24 Feb 2020

Alice had her own business in Derbyshire that sold all kinds of household items. The store was on the edge of the town centre but was struggling for custom, not least because general town centre footfall was falling and several nearby shops had closed.

How To Create Amazon Ads Account
How To Create Amazon Ads Account

By Erin Hu
12 Feb 2020

In this video, we are going to walk you through the process of how to register for an advertising account on Amazon. If you are an eCommerce business in the UK that uses Amazon as a primary platform to sell your products, then this video is likely to be helpful for you.

How Great Content Can Make Your Brand’s Story Stand Out
How Great Content Can Make Your Brand’s Story Stand Out

By Charlie Britten
07 Feb 2020

In this Webinar, we will cover the following points about Content marketing and how it can tell your brand story.

How To Create A Free Google Ads Account
How To Create A Free Google Ads Account

By Erin Hu
03 Feb 2020

In this video, we are going to show you how to create a new Google ads account for free.

How To Create A Successful LinkedIn Ads To Drive A High Volume Of B2B Traffic
How To Create A Successful LinkedIn Ads To Drive A High Volume Of B2B Traffic

By Erin Hu
03 Feb 2020

Do you want to create a successful ads campaign on LinkedIn to help your business drive more traffic?

How To Create Your Google Ads Campaign
How To Create Your Google Ads Campaign

By Charlie Britten
03 Feb 2020

Do you have a nice website featuring great content, but still struggle to receive enough visits and turn that into business? Well, sometimes you need to buy some advertising.

How can you market your E-Commerce firm using Instagram?
How can you market your E-Commerce firm using Instagram?

By Charlie Britten
20 Jan 2020

Instagram is a popular and powerful form of social media. But what is the best way to market an E-Commerce firm with it?

How to steer leads through the customer journey
How to steer leads through the customer journey

By Charlie Britten
09 Jan 2020

Obtaining leads is a crucial first step in the marketing journey. But it means little unless you can steer them through to the point of making a buyer decision.

How Facebook can help E-Commerce firms with marketing
How Facebook can help E-Commerce firms with marketing

By Charlie Britten
07 Jan 2020

Facebook is the most widely used social media platform on earth. But that is just one of the reasons it is extremely useful for helping E-commerce firms with marketing.

5 Reasons e-Commerce businesses fail
5 Reasons e-Commerce businesses fail

By Charlie Britten
02 Jan 2020

E-Commerce may be big business, but there are plenty of reasons many firms miss the opportunities on offer and end up failing.

How can you be a great leader in an E-Commerce firm?
How can you be a great leader in an E-Commerce firm?

By Charlie Britten
31 Dec 2019

E-Commerce is a fast-growing industry with a myriad of opportunities for success. But great leadership can still make a big difference to whether a company succeeds or not.

What will the new government's programme mean for the legal sector?
What will the new government's programme mean for the legal sector?

By Charlie Britten
31 Dec 2019

The first Queen’s Speech of the new parliament has already been delivered. But what does the government’s legislative programme mean for the legal sector?

How can you generate sales from your website?
How can you generate sales from your website?

By Charlie Britten
31 Dec 2019

In a digital age, every firm needs a website that can boost its sales and profitability. But simply having a web presence is not enough. The site needs to be designed in the right way.

Should your firm have its own Wikipedia page?
Should your firm have its own Wikipedia page?

By Charlie Britten
24 Dec 2019

Every firm needs to create awareness about its story and its products or services. But is a Wikipedia page the right way to do it?

What are the essential elements of an effective website?
What are the essential elements of an effective website?

By Charlie Britten
24 Dec 2019

Whatever your firm, a great website is a vital asset and getting the features right is essential.

How important is social media becoming for E-Commerce?
How important is social media becoming for E-Commerce?

By Charlie Britten
23 Dec 2019

E-Commerce is a rapidly growing feature of the retail landscape - and social media has a definite part to play in helping drive sales.

How to sell on Google Shopping
How to sell on Google Shopping

By Charlie Britten
20 Dec 2019

There are many ways to sell online, but Google Shopping combines some of the characteristics of a price comparison site with a more conventional e-commerce platform.

How can you keep your SEO ahead of the pack?
How can you keep your SEO ahead of the pack?

By Charlie Britten
18 Dec 2019

It seems that everybody is producing content these days, but there is only so much space on the first page of search rankings. That means having excellent SEO is crucial for your content to be visible.

How to sell on Amazon
How to sell on Amazon

By Charlie Britten
18 Dec 2019

Amazon is one of the world’s largest e-commerce platforms, making it a potentially great choice for those keen to sell their goods and services online.

How to sell on eBay
How to sell on eBay

By Charlie Britten
18 Dec 2019

Ebay is one of the most well-known and popular online trading sites, but anyone planning to use it needs to know the full pros and cons of the system in order to get the best use out of it.

Why content marketing will still be vital in 2020
Why content marketing will still be vital in 2020

By Charlie Britten
12 Dec 2019

The start of a new decade may be a time of great excitement about the future, but that does not mean everything is about to change.

Top legal marketing trends in 2020
Top legal marketing trends in 2020

By Charlie Britten
12 Dec 2019

With the old decade almost over, the legal sector will be wondering what the 2020s will bring, not least in marketing.

How to sell on Etsy
How to sell on Etsy

By Charlie Britten
11 Dec 2019

There are many platforms out there for e-commerce firms, but Etsy can be one of the most convenient ones for those starting completely from scratch.

How can you be a top boss of a law firm?
How can you be a top boss of a law firm?

By Charlie Britten
11 Dec 2019

Being the boss of a law firm may be the height of someone’s ambition. But getting to the top is one thing; actually being a great boss requires plenty of thought, planning and a clear philosophy.

Digital marketing trends for SMEs in 2020
Digital marketing trends for SMEs in 2020

By Charlie Britten
10 Dec 2019

The last decade has seen plenty of change in the field of digital marketing. But what will the new decade bring?

Be the leader you wish you had
Be the leader you wish you had

By Charlie Britten
03 Dec 2019

Not everyone holds a position at the head of a company or department, but in some ways, everybody can be leader.

6 reasons to outsource your digital marketing
6 reasons to outsource your digital marketing

By Charlie Britten
29 Nov 2019

Digital marketing is something more and more firms are doing these days. But trying to do it in-house may not be the best way.

10 ways your law firm can beat the competition
10 ways your law firm can beat the competition

By Charlie Britten
29 Nov 2019

The legal sector is highly competitive, but there are a number of ways your firm can take steps to put itself ahead of many of its rivals.

Why your firm needs a cause you can believe in
Why your firm needs a cause you can believe in

By Charlie Britten
28 Nov 2019

The way many firms focus their marketing strategy on highlighting what they do. But being more concerned with ‘why’ could be much more important.

Business is an infinite game
Business is an infinite game

By Charlie Britten
28 Nov 2019

Business may seem like a game, but according to ‘infinite’ theory, it’s not one with a final whistle.

What must your law firm know about conditional fee arrangements?
What must your law firm know about conditional fee arrangements?

By Charlie Britten
15 Nov 2019

With conditional law fee arrangements (CFAs) working very differently since 2013, law firms need to be precise in how they market themselves.

Why your law firm should be a social enterprise
Why your law firm should be a social enterprise

By Charlie Britten
12 Nov 2019

Every law firm has its own specific features. But being a social enterprise is something everyone should do.

Finding the right length: How research shows not all blogs are equal
Finding the right length: How research shows not all blogs are equal

By Charlie Britten
01 Nov 2019

Many a content marketing strategy incorporates blogs, but how long should they be? Our research reveals the answer is not a simple one.

How can the legal sector comply with the latest SRA guidelines?
How can the legal sector comply with the latest SRA guidelines?

By Charlie Britten
30 Oct 2019

Keeping in line with the latest guidelines issued by the Solicitors Regulation Authority (SRA) is important - and for firms that now means being more transparent about price.

Content Marketing for Law Firm
Content Marketing for Law Firm

By Charlie Britten
25 Oct 2019

How to generate more leads for your law firm with our tailored content marketing strategy? Check out this webinar and learn more about what we can help!

How can law firms remain compliant with GDPR?
How can law firms remain compliant with GDPR?

By Fran Finch
24 Oct 2019

Nearly 18 months has passed since the General Data Protection Regulation (GDPR) was introduced on May 25th, 2018. Complying with the legislation has been an expensive exercise for many businesses, with 40% of multinational companies spending more than $10 million (£8 million) on preparations.

Digital Marketing for Law Firms
Digital Marketing for Law Firms

By Erin Hu
23 Oct 2019

How to grow your law firm in 6 months with our tailored digital marketing strategy? Check out this webinar and learn more about what we can help!

Breaking Down Barriers to Help Your Law Firm Grow
Breaking Down Barriers to Help Your Law Firm Grow

By Erin Hu
03 Oct 2019

At BeUniqueness, we have extensive experience in digital marketing for law firms. In devising a tailored marketing strategy for you, we can help you decide which marketing solution is the best option for your law firm to help raise awareness, create leads and develop custom, generating a better return on investment as a result.

When is PPC most effective as a marketing tool?
When is PPC most effective as a marketing tool?

By Charlie Britten
26 Sep 2019

Organic content is not the only kind of digital marketing through which a firm can raise is profile. But when might pay-per-click (PPC) be the best option?

How can good digital communication ease workloads for law firms?
How can good digital communication ease workloads for law firms?

By Charlie Britten
24 Sep 2019

It may be easy to see implementing a digital communication strategy as a burden, but when used properly it can reduce the workload for law firms.

How Google Ads can raise your profile
How Google Ads can raise your profile

By Charlie Britten
09 Sep 2019

Everyone wants to get on page one of the Google search rankings - and Google Ads can be one of the best and quickest ways to do it.

How can Google analytics help a law firm raise its marketing game?
How can Google analytics help a law firm raise its marketing game?

By Charlie Britten
03 Sep 2019

Most firms have an online presence nowadays and law firms certainly will - but how can you know how your digital marketing and website are really performing?

Why did BeUniqueness choose the legal sector?
Why did BeUniqueness choose the legal sector?

By Charlie Britten
02 Sep 2019

The legal sector, like many others, has faced plenty of changes in recent years. Different working patterns, new technology, different trends in the way companies are structured, mergers and acquisitions have all altered the landscape.

Do clients now prefer online contact to meeting face-to-face?
Do clients now prefer online contact to meeting face-to-face?

By Charlie Britten
27 Aug 2019

The arrival of the internet was unquestionably a game-changer for businesses. It provided a new means of communicating with customers, of marketing and of building a brand reputation.

6 great ways to boost client communication
6 great ways to boost client communication

By Charlie Britten
19 Aug 2019

Keeping in touch with your clients is a great way for your law firm to boost levels of service and add value, so it’s a good idea to have several ways of doing this to ensure you stay in touch.

How can understanding your competitors help you grow?
How can understanding your competitors help you grow?

By Charlie Britten
16 Aug 2019

Every company sets out to offer something that will bring plenty of customers, but not knowing what the competition is up to is like tackling the task blindfolded.

How can KPIs help you improve client communication?
How can KPIs help you improve client communication?

By Charlie Britten
16 Aug 2019

Every legal firm will want to do a good job for its clients, but sometimes it is easy to overlook the importance of good communication.

Will a post-Brexit recession keep employment lawyers busy?
Will a post-Brexit recession keep employment lawyers busy?

By Charlie Britten
15 Aug 2019

The UK has been enjoying record levels of employment, but with the threat of a no-deal Brexit looming, fears have been growing that the good times may be about to end rather messily.

How can a good digital marketing strategy make your law firm stand out?
How can a good digital marketing strategy make your law firm stand out?

By Charlie Britten
14 Aug 2019

Every legal firm wants to be successful, whether that is a giant company seeking to gain market share from a major rival, or a smaller firm seeking to establish a distinct niche in their local area.

How can you stand out in a crowded legal marketplace?
How can you stand out in a crowded legal marketplace?

By Charlie Britten
13 Aug 2019

The legal sector is one of the busiest in the UK. It makes up over one per cent of the economy, a figure that is expected to grow over the coming years. All that makes the task of standing out a tricky one.

Why is content marketing better than traditional methods for legal SMEs?
Why is content marketing better than traditional methods for legal SMEs?

By Charlie Britten
12 Aug 2019

For large legal firms, marketing is a relatively straightforward affair. But for SMEs, the need to be innovative and eschew tradition has never been clearer.

How can a clear buyer persona help law firms meet their market needs?
How can a clear buyer persona help law firms meet their market needs?

By Charlie Britten
12 Aug 2019

Knowing your customer is as essential in legal services as any other market. It can shape everything you do, both when acquiring new business and in how well you provide a service.

Why legal firms need to communicate better with clients
Why legal firms need to communicate better with clients

By Charlie Britten
08 Aug 2019

Legal firms should be telling a story even as they provide their products and services, something that can help develop a brand instead of diminishing it.

How can law firms embrace digital in an age of doubt?
How can law firms embrace digital in an age of doubt?

By Charlie Britten
08 Aug 2019

We live in an age where the younger half of the population is almost universally comfortable with the everyday use of digital tech. Because of this, SME law firms need to embrace it, whatever doubts they may have.

Why Boris's Australian points plan will change immigration lawyer target markets
Why Boris's Australian points plan will change immigration lawyer target markets

By Charlie Britten
04 Aug 2019

The arrival of Boris Johnson in Downing Street may have seemed to be all about Brexit, but immigration lawyers will be watching to see how his policy in this area develops now Britain is outside the EU.

How can you keep your buyer personas relevant?
How can you keep your buyer personas relevant?

By Charlie Britten
03 Aug 2019

Any firm keen to use content marketing will need to understand what buyer personas are about - and making sure the relevant information is included is vital to determining the kind of content you produce.

How can your blog engage more traffic?
How can your blog engage more traffic?

By Charlie Britten
01 Aug 2019

You may write some great blogs, but there are plenty more out there who could be writing on similar topics to yours. So how can you make yours stand out and attract a greater share of web traffic?

Backlinks to the future: a great way to boost your rankings
Backlinks to the future: a great way to boost your rankings

By Charlie Britten
31 Jul 2019

As an SME, writing great content is important for your SEO rankings, but great backlinks are crucial if you are going to get high up.

Digital marketing in the legal sector
Digital marketing in the legal sector

By Mohamed Elhawary
30 Jun 2019

It’s a fact that the majority of SMBs within the legal sector spend the majority of their budget on conventional advertising; that’s newspaper advertising, events and radio and TV advertising. These methods of promotion are all expensive, with a recent study issued by First4lawyers in September 2017 showing that a typical annual spend ranges from £50,000 - £75,000.

The importance of branding
The importance of branding

By Mohamed Elhawary
21 Jun 2019

When you hear the word “branding", you naturally think of a company logo. The swishes, the shapes, the way the letters integrate. If you think Mercedes, it’s the three-pointed star. For Nike, the iconic swoosh. A company logo can be an incredibly memorable thing, but it isn’t everything. In fact, it isn’t even what’s most important.

How good content can get ahead with strong SEO
How good content can get ahead with strong SEO

By Charlie Britten
10 May 2019

The use of SEO is among the most established arts on the web. Once a simple affair that could be accomplished easily, it is now a sophisticated art in which success depends on consistency, high quality content and good use of analytical tools.

How a joined-up strategy makes content marketing more effective
How a joined-up strategy makes content marketing more effective

By Charlie Britten
10 Apr 2019

Anyone with any significant marketing experience knows what content marketing is. But making it effective is more of a challenge than it used to be.

How to make email marketing effective
How to make email marketing effective

By Charlie Britten
15 Mar 2019

Email marketing is something most people will be at least a little bit familiar with, as they will have any number of emails being sent regularly to them.

Why is growing your skills not an optional extra?
Why is growing your skills not an optional extra?

By Charlie Britten
01 Mar 2019

They say “every day is a school day” and while established professionals may have left the days of chalk boards, dinner bells and uniforms well behind, there is no doubt that lifelong learning is vital for any professional career.

Understanding how SEO can help your business
Understanding how SEO can help your business

By Charlie Britten
28 Feb 2019

Search Engine optimisation (SEO) may not be something that everybody knows about, but most people have engaged with it, even if only indirectly.

How your buyer persona is at the heart of your marketing strategy
How your buyer persona is at the heart of your marketing strategy

By Charlie Britten
10 Feb 2019

Any effective marketing strategy needs to know what its target market is. Whether it is aiming sportswear at young people, top-of-the-range cars at the wealthy or plant-based foods at vegetarians, there is a specific group of people to whom the appeal should be aimed.

What is content marketing all about?
What is content marketing all about?

By Charlie Britten
25 Jan 2019

Mention the phrase content marketing and many people will wonder what it means. The answer is that it is a type of marketing that works differently from the traditional way of trying to sell goods and services.

How can a great email marketing campaign fit with a strong content strategy?
How can a great email marketing campaign fit with a strong content strategy?

By Charlie Britten
08 Jan 2019

We’ve all been on the receiving end of email marketing, but many won’t realise just how much preparation an email marketer needs to put into an effective campaign.

What do solicitors and barristers need to know about their clients?
What do solicitors and barristers need to know about their clients?

By Charlie Britten
05 Dec 2018

Every solicitor and barrister wants to do the best they can for their clients, but to provide the best possible service it is important to know just what makes the difference between providing something that is merely “good enough” and offering a service that goes the extra mile.