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5 Practical Ways to Measure Your B2B Digital Marketing Strategy: Step-by-Step
5 Practical Ways to Measure Your B2B Digital Marketing Strategy: Step-by-Step

We cannot stress enough the importance of measuring your digital marketing strategy. Building a successful campaign all starts with measurement. Measuring digital marketing efforts is an essential part of any campaign. It is just as important as knowing where your campaign stands compared to your competitors. It gives you a good understanding of the competition, where you stand, and the available opportunities. You need this information to know how you are doing and determine whether making changes is necessary for further success or if it's time to take a step back and improve other aspects of your marketing campaign.

From Likes to Sales: The Ultimate Guide to Finding the Right Influencers for Your E-commerce Business
From Likes to Sales: The Ultimate Guide to Finding the Right Influencers for Your E-commerce Business

In the world of e-commerce, influencer marketing has become a powerful tool for driving sales and building brand awareness. By partnering with influencers who have a dedicated following, e-commerce businesses can reach a wider audience and build trust with potential customers.

However, finding the right influencers for your e-commerce business can be a challenge. In this blog, we’ll cover the ultimate guide to finding the right influencers for your e-commerce business, so you can turn likes into sales.

From Open Rates to Conversions: Strategies for Growing and Nurturing Your Email List in 2023
From Open Rates to Conversions: Strategies for Growing and Nurturing Your Email List in 2023

Email marketing is a powerful tool for businesses of all sizes. It allows you to connect with your audience, build relationships, and ultimately drive sales.

However, in order to be successful with email marketing, you need to have a strong email list. In this blog post, we'll cover strategies for growing and nurturing your email list in 2023, from increasing open rates to driving conversions.

A Deep Dive Into The Commercial Litigation Process
A Deep Dive Into The Commercial Litigation Process

Commercial disputes can arise in a variety of different ways. It may be a case where one party is unhappy with the other party and wants their money back

Antitrust Enforcement in the Digital Age: Challenges and Opportunities
Antitrust Enforcement in the Digital Age: Challenges and Opportunities

Antitrust laws are designed to prevent monopolies and promote competition in the marketplace.

7 Essential Email Marketing KPIs That Every E-Commerce Store Should Track
7 Essential Email Marketing KPIs That Every E-Commerce Store Should Track

Email marketing KPIs are powerful tools for e-commerce stores that want to grow their sales.

Master the Art of Dropshipping: Insider Secrets to Boost Your Sales
Master the Art of Dropshipping: Insider Secrets to Boost Your Sales

In this blog, we'll share some of the most effective tips and strategies used by successful drop shippers. From finding the right products to optimizing your website and marketing channels, these tactics will help you stand out in a crowded market and build a profitable dropshipping business.

Overcoming Challenges in Building a Successful Jewelry Brand: A Guide to Success
Overcoming Challenges in Building a Successful Jewelry Brand: A Guide to Success

In this blog, we will dive into some of the common challenges that jewelry brand owners face and provide you with practical solutions to overcome them. So, whether you're just starting out or looking to take your brand to the next level, read on to discover the tips and tools that will help you achieve your goals.

Top 9 Strategies for Advertising Your Dropshipping Business Without Paid Ads
Top 9 Strategies for Advertising Your Dropshipping Business Without Paid Ads

While paid advertising can help you reach a large audience quickly, it's not the only option available to you. In fact, many drop shippers have been able to grow their businesses without spending a dime on ads. Let's learn how you can do the same.

7 eCommerce Conversion Hacks to Improve Your eCommerce Conversions
7 eCommerce Conversion Hacks to Improve Your eCommerce Conversions

If you're running an online store, then you know that increasing your conversion rate is essential to your success.

7 Reasons You Need An Attorney For Your Startup
7 Reasons You Need An Attorney For Your Startup

Starting a business can be daunting, and it's essential to make sure you have the right support system in place.

5 Things You Need To Know Before Starting Your E-Commerce Store
5 Things You Need To Know Before Starting Your E-Commerce Store

Although the concept of beginning an e-commerce store is appealing, there are some factors to consider.

5 Practical Ways to Measure Your B2B Digital Marketing Strategy: Step-by-Step
5 Practical Ways to Measure Your B2B Digital Marketing Strategy: Step-by-Step

Measuring digital marketing efforts is an essential part of any campaign. It is just as important as knowing where your campaign stands compared to your competitors.

Building A Marketing Funnel For Your Personal Brand
Building A Marketing Funnel For Your Personal Brand

Marketing products or a business might seem easy, but it is more complicated than you can imagine.

Email Marketing for Law Firms
Email Marketing for Law Firms

Email advertising has become a significant tool for most organizations, including law firms.

7 Straightforward Digital Marketing Tips That Would Do You Justice
7 Straightforward Digital Marketing Tips That Would Do You Justice

This article aims to provide digital marketers and lawyers with a great list of straightforward tips that will help them keep their digital marketing campaigns on track.

Ecommerce Email Marketing Tips for 2023
Ecommerce Email Marketing Tips for 2023

With the increasing use of email marketing, eCommerce companies have been able to grow their businesses exponentially.

eCommerce SEO 101: A Beginner’s Guide
eCommerce SEO 101: A Beginner’s Guide

In this era of digital marketing, eCom SEO has become one of the major interests.

Email Marketing: The Key To Lead Generation
Email Marketing: The Key To Lead Generation

Email marketing is one of the most efficient lead generation strategies as it targets customers who are already interested in your product or service.

The Importance of Hiring an Experienced M&A Attorney for Your Business
The Importance of Hiring an Experienced M&A Attorney for Your Business

Mergers and Acquisitions (M&A) can be complex and stressful for any business.

How to Become a Successful eCommerce Solopreneur
How to Become a Successful eCommerce Solopreneur

As a solopreneur, you have to design and develop the product and take complete responsibility for all aspects of your product's sale.

How to Build a High-Quality Email List that Drives Engagement and Revenue
How to Build a High-Quality Email List that Drives Engagement and Revenue

Building a high-quality email list is crucial for any business looking to drive engagement and revenue through email marketing.

The Future of B2B Marketing: It
The Future of B2B Marketing: It's All About the People

B2B marketing has been an important part of our economy for a long time.

The Future of B2B Marketing is Here, and It
The Future of B2B Marketing is Here, and It's Powered by AI

Artificial intelligence (AI) is changing how businesses approach marketing, and B2B companies are no exception.

The Definitive Guide To SEO For eCommerce
The Definitive Guide To SEO For eCommerce

Many people mistakenly think that their website will automatically rank high in the Search Engine Results Pages (SERPs) simply by having it out there.

The Dos and Don
The Dos and Don'ts of Email Frequency: Finding the Right Balance For Your Audience

Email marketing is a powerful tool for generating leads and driving sales, but finding the right frequency for your emails can be tricky.

Ten eCommerce Marketing Strategies for Cost-Effective Conversion
Ten eCommerce Marketing Strategies for Cost-Effective Conversion

To be successful, eCommerce businesses need to focus on marketing.

Restructuring & Insolvency Law: When Does It Come To Play?
Restructuring & Insolvency Law: When Does It Come To Play?

Having an expert to guide and advise you would be best to help you avoid getting into bad debt and solve any financial distress.

Reasons Your E-Commerce Store is Underperforming
Reasons Your E-Commerce Store is Underperforming

We all want to run a successful e-commerce store, but most need help figuring out where to start.

How to Scale Your E-Commerce Store the Right Way
How to Scale Your E-Commerce Store the Right Way

E-commerce is a fantastic investment for your digital business, expanding your market and increasing traffic.

Reach New Audiences: Diversify Your Content
Reach New Audiences: Diversify Your Content

As a b2b marketer or eCommerce owner, you must ensure that your content reflects your voice.

How to Optimise Your Website for Better Lead Generation
How to Optimise Your Website for Better Lead Generation

Lead generation is one of the best ways to boost your sales and grow your bottom line.

Why is Social Media Marketing Essential for Law Firms in 2023?
Why is Social Media Marketing Essential for Law Firms in 2023?

Social media marketing has become an essential marketing tool for every industry, including law firms.

Why Is Online Reputation Management Important For Every E-Commerce Business
Why Is Online Reputation Management Important For Every E-Commerce Business

If you own an e-commerce business, there is the need to opt for online reputation management.

Very Common Challenges New eCommerce Businesses Face
Very Common Challenges New eCommerce Businesses Face

When you start a new eCommerce business, getting caught up in the excitement of taking your first orders and seeing your company grow is simple.

What Makes an Email Marketing Campaign Successful
What Makes an Email Marketing Campaign Successful

Even during a time in which social media rules the web, email marketing is still one of the most powerful forms of marketing online.

Ways to Build Brand Authority With Content Marketing
Ways to Build Brand Authority With Content Marketing

Establishing brand authority is a very important aspect of entrepreneurship.

The Top 5 Ways to Generate Quality Leads for Your Consultancy Business
The Top 5 Ways to Generate Quality Leads for Your Consultancy Business

A consulting business sounds good, classy even. But few ever make it big time.

Understanding Liquidated Damage
Understanding Liquidated Damage

Liquidated damages are outlined in some legal contracts as an estimation of losses to one party that would otherwise be intangible or difficult to identify.

Understanding The Benefits Of Intellectual Property Rights
Understanding The Benefits Of Intellectual Property Rights

The need to protect IPR arises because these creations have economic value and can be subject to unauthorized use or misappropriation.

The Roles & Responsibilities of An Intellectual Property Attorney
The Roles & Responsibilities of An Intellectual Property Attorney

IP attorneys are well-versed in the legal aspects of copyright infringement and trademark infringement.

The Qualities of a Successful Digital Marketing Agency
The Qualities of a Successful Digital Marketing Agency

Effective Digital Marketing Strategy requires understanding the underlying strategies that have led to success in previous years.

In-house v/s Outsourced Accounting Team: Which Should You Hire For Your eCommerce Business?
In-house v/s Outsourced Accounting Team: Which Should You Hire For Your eCommerce Business?

Many eCommerce owners find themselves overwhelmed when it comes to dealing with finances, accounts, and bookkeeping. This leads you to ask yourself questions such as whether to outsource or hire in-house.

Let’s evaluate hiring in-house vs outsourcing so you can figure out the best way to meet the accounting needs of your company.

How To Do A Digital Market Audit For Your eCommerce Store
How To Do A Digital Market Audit For Your eCommerce Store

Auditing your eCommerce business is a daunting and extensive process, which is one of the reasons why many business owners love to avoid it.

If done correctly, a marketing audit could be beneficial for your eCommerce site store to realign your game, stand out from your competitor and understand what works best for you.

 8 Reasons Why You Should Automate Your eCommerce Business
8 Reasons Why You Should Automate Your eCommerce Business

Running an e-commerce store is a lot of work. From looking after the entire follow-up process, including marketing, communication, fulfillment, shipment, and everything else in between. It can get daunting at times.

Getting your store automated will save you time and maximize your efficiency which results in you getting free from mundane tasks. Find out how.

8 Critical Ecommerce Metrics You Must Track In 2023
8 Critical Ecommerce Metrics You Must Track In 2023

It is easy to get lost in the crowd when you don’t keep track of your important e-commerce metrics that determine if your business will be in profit or loss.

Tracking eCommerce metrics have the most impact on your store’s revenue. Keeping your fingers crossed and merely checking the total sales at the end of the month isn’t a great way to measure your store’s success

Top 8 Digital Marketing Strategies For Scaling Your Jewelry Brand In 2023
Top 8 Digital Marketing Strategies For Scaling Your Jewelry Brand In 2023

jewelry is not just a mere article, it’s an emotional investment.

Selling and buying jewelry is based more on promoting emotions using symbolism that goes back to the hundred-year-old traditions.

Making jewelry takes an exorbitant amount of craftsmanship and creativity, it takes an equal amount of skills and knowledge of the market to sell it.

Encompassing significant tips and strategies will increase your market return for your jewelry business.

Let’s have a look at those strategies:

How Does A Marketing Agency Nurture Leads
How Does A Marketing Agency Nurture Leads

Companies that are successful in nurturing leads generate 50% more sales-ready leads at a 33% lower cost.

Nurturing leads is important to the growth of any business as it can drive many positive results for your company. If you haven't already implemented an effective lead nurturing strategy, you should consider doing so.

SEO Best Practices For Your eCommerce Store: A 2023 guide
SEO Best Practices For Your eCommerce Store: A 2023 guide

it can get complex sometimes as new changes occur in the SEO industry very often. If you’re always up to date and make sure you follow updated SEO best practices, it becomes easier to stand out, beat the competition, and generate maximum revenue.

To help you stay updated and practice the best SEO strategies, we’ve collected a definitive guide and tricks that actually boost your traffic in 2023.

The Secret To Building A Successful eCommerce Sales Funnel
The Secret To Building A Successful eCommerce Sales Funnel

You need to send the right message to the right people at the right time and you’ll generate more revenue.

And in order to do so, you need to create a sales funnel to attract and convert visitors into buyers.

Let’s have a look at the 4 main funnel components, and talk about the tactics you can use to optimize them

Ecommerce guide: How To Perform A/B Testing For A Successful Business
Ecommerce guide: How To Perform A/B Testing For A Successful Business

An eCommerce store is only successful when it creates a quality user experience through constant innovation and testing out what attracts your customers the most.

For this, you should have tangible insights into what your target audience actually is. And that is achieved by A/B testing.

How To Perform Remarketing? A step-by-step Guide For Your eCommerce Store
How To Perform Remarketing? A step-by-step Guide For Your eCommerce Store

Only 2-4% of site visits result in transactions. This is because shoppers are flooded with choices. They get easily distracted and lost with thousands of other options they have. That is why eCommerce brands are tasked with winning back shoppers who have shown interest in their products in the past. And in order to do this, remarketing is a way to go.

8 Proven Email Marketing Best Practices That Turn Campaigns Into Sales
8 Proven Email Marketing Best Practices That Turn Campaigns Into Sales

Email marketing is a proven component of customer acquisition. It is a great, low-cost method to drive engagement and conversions.

Sending a mail or two is easy but a long-term email strategy can grow your business exponentially. Here are some email marketing best practices you can follow to kick off your campaigns this year.

How Dfy Ecommerce Helps You Stay Ahead Of The Competition
How Dfy Ecommerce Helps You Stay Ahead Of The Competition

You should keep yourself updated all the time with the latest eCommerce trends that boost your revenue in 2022 and beyond to thrive in this highly competitive market. Even if your product is highly valuable and unique but without best practices, you might fail to reach a huge market that is waiting to buy your product.

If you want to see your eCommerce store reach its true potential and keep growing then you have a couple of options.

Let's have a look at them.

Here’s Why A DFY Ecommerce Executive May Be Your Quick Route To Success
Here’s Why A DFY Ecommerce Executive May Be Your Quick Route To Success

Even if your eCommerce business experiences a few good marketing wins, there might come a point when you might feel stuck and fail to achieve your targets.

Take your conversion rate optimization (CRO) to a new level to accelerate your growth.

Let's see how you leverage CRO in your business.

6 Ecommerce Secrets The Experts Aren
6 Ecommerce Secrets The Experts Aren't Willing To Share With You: Now Exposed

Despite the growth and massive opportunity in the eCommerce business, starting your own eCommerce store from the very scratch can be stressful and comes with many challenges.

If you avoid these 6 costly mistakes that keep you from building a profitable business, growth is inevitable and you will likely have a lucrative business within no time.

Why Are Ecommerce Businesses Transitioning To DFY Systems in 2022?
Why Are Ecommerce Businesses Transitioning To DFY Systems in 2022?

When an entrepreneur intends to set up an eCommerce store he has multiple options in front of him to choose from.

They could either do everything by themselves, hire an expert to handle each task, or automate their store by opting for DFY eCommerce which provides them with A-Z services.

Let's find out the pros and cons of each one and what's suitable for you.

Why You Should Automate Your Digital Marketing Agency In 2022
Why You Should Automate Your Digital Marketing Agency In 2022

Done For You (DFY) marketing agency system allows you to skip all the trial and error.

Eliminates the painful missteps most of you make when launching your agency so you don’t have to ‘learn the hard way’, it also allows you to enjoy the benefits of a virtual marketing task team at your fingertip.

9 Reasons Why Strong Branding Is Important For Your Business
9 Reasons Why Strong Branding Is Important For Your Business

When your business is clear on the brand and delivers what they promise, you will see tremendous fruit while building brand loyalty among the customer base

Do you have a well-planned strategy and a strong brand that reflects your business values and appeals to your target audience?

Is Getting A DFY eCommerce Store Worth It? Here’s Your Answer
Is Getting A DFY eCommerce Store Worth It? Here’s Your Answer

A Done-For-You (DFY) system can help you lay a solid foundation for your business. It saves you the time and hassle of starting your store from the scratch.

It saves you time, trial and error, and the stress of starting, building and growing a business from the bottom up.

DFY Ecommerce Model Versus DIY Model. Which Is Better?
DFY Ecommerce Model Versus DIY Model. Which Is Better?

Unlike doing it yourself, the done-for-you eCommerce model takes away all the stress, time, and effort of running an eCommerce store in multiple ways and ensures your store's impressive growth.

Find out how in this blog.

The Definitive Guide To SEO For eCommerce
The Definitive Guide To SEO For eCommerce

Are you looking for a way to increase your rankings on Google? If so, then you should be focusing on search engine optimization. Many people mistakenly think that their website will automatically rank high in the Search Engine Results Pages (SERPs) simply by having it out there. Truthfully, this is not always the case.

Email Marketing: The Key To Lead Generation
Email Marketing: The Key To Lead Generation

Email marketing is one of the most efficient lead generation strategies as it targets customers who are already interested in your product or service. It's a great way to stay in touch with your customers and keep them up-to-date on your latest products and promotions.

Top 10 e-commerce common mistakes
Top 10 e-commerce common mistakes

There are many ways to make mistakes in e-commerce. However, the 10 most common mistakes can be avoided with a little knowledge and experience.

How to start and scale your first e-commerce store?
How to start and scale your first e-commerce store?

"How To Start and Scale Your first e-commerce store?" is a question that many people around the world have asked. This piece of content will provide you with some of the best ways to get your business off the ground and keep it afloat in today's competitive market. It will give you tips on how to start an e-commerce business, scale your e-commerce store, and turn it into a real money-making machine. Let's get started, shall we?

The Ecommerce After COVID-19
The Ecommerce After COVID-19

eCommerce after COVID-19 will be experiencing changes. With the rise of the digital economy, we’ve seen how retailers have embraced eCommerce and converted to this business model.

How to Maximise your Return On Ad Spend?
How to Maximise your Return On Ad Spend?

You are reading this article because you want to find out how to get the most bang for your buck with online advertising.

It's a good question and one that many business owners & marketers have asked themselves. The solution is not an easy one, but it does exist. Let's take a look at some of the best methods for maximizing ROAS (Return on Ad Spend).

Top 10 Tips To Scale your e-commerce in 2021
Top 10 Tips To Scale your e-commerce in 2021

You might be asking yourself the question, "Is it even possible to scale my e-commerce in 2021?" Well, yes! Here's a list of 10 tips for scaling your e-commerce in 2021.

7 Tips for Successfully scaling your product online
7 Tips for Successfully scaling your product online

It is a very common misconception that the only way to scale an online product is through advertising.

BeUniqueness Lands a Spot on Clutch’s Top Advertising & Marketing Firm in the UK
BeUniqueness Lands a Spot on Clutch’s Top Advertising & Marketing Firm in the UK

Today, a lot of businesses and companies know how important it is to create a digital presence. Going online means more opportunities and new real-estate to market and advertise your business. The potentials are limitless, from search engines to social media, there are a lot of new avenues for you to grow your business online.

Finding the right blog length: How different sectors compare
Finding the right blog length: How different sectors compare

Getting the blog length right is not just a matter of SEO. It also needs to be industry appropriate.

How your E-commerce store can emerge strong from the COVID-19 crisis
How your E-commerce store can emerge strong from the COVID-19 crisis

The Covid-19 crisis has demonstrated the importance to society of being able to function remotely on all sorts of levels - and has provided numerous benefits for e-commerce firms.

How SMS marketing can help boost your sales
How SMS marketing can help boost your sales

The importance of digital marketing and trading has been demonstrated by the Coronavirus pandemic - but its importance will long outlast the crisis.

How E-Commerce influencers can help SME businesses
How E-Commerce influencers can help SME businesses

E-Commerce is enjoying an unexpected boost due to the Coronavirus pandemic. But an E-Commerce influencer could help your firm maintain strong growth as normal life returns.

How digital marketing can help rural SMEs during the crisis
How digital marketing can help rural SMEs during the crisis

The worst effects of Covid-19 have been felt in urban areas, but the countryside has still faced significant problems as a result of the pandemic, leaving SMEs with big challenges.

How government plans to
How government plans to 'level up' the regions can boost SMEs

The Coronavirus may have caused economic strife, but this has not changed the government’s stated plan to ‘level up’ economic performance between the regions.

Download your ultimate guide to your chosen topic

Download some of our best practice tips and ebook guidances for free. Just fill in the form to receive our e-book guidance and best practice tips for your chosen subject. If we don't have it yet, we will create it for you (this option is available to our clients).

How Digital Marketing Can Help Future-proof Your Firm

Digital marketing is now a major feature of the landscape, but it is still misunderstood by some.

Buyer Persona

Sometimes that can happen quickly. A good example of this will be the buyer personas used by immigration law firms. Now the rules are set to change following Brexit, there may be many more cases involving people from the EU who will find it harder to come to Britain than was the case before. On the other hand, many skilled people from other parts of the world may find it is easier and be less likely to need legal help.

Outshine Your Competitors

Getting your firm to stand out in a crowded marketplace is not easy. There will be any number of other small and medium-sized companies out there wanting to serve the same customers as you, promising to meet the same needs and claiming their solutions are the most effective.

Breaking Down Barriers to Help Your Law Firm Grow

At #BeUniqueness, we have extensive experience in digital marketing for law firms.

The long-term benefits of content marketing for SMEs
The long-term benefits of content marketing for SMEs

Content marketing is the most long-term element of digital marketing, which means it can have a very effective role to play in some strategies.

How digital marketing will help new SMEs formed after the pandemic
How digital marketing will help new SMEs formed after the pandemic

Few people will be pressing ahead with starting new businesses while the COVID-19 crisis continues. But when the emergency abates, there will be plenty of new opportunities firms can grasp with the help of great digital marketing.

How web services benefit consultants
How web services benefit consultants

Most consultancy firms have websites, but many could benefit from the use of web services to improve their user experience and technical SEO.

What role will AI play in E-Commerce marketing in the 2020s?
What role will AI play in E-Commerce marketing in the 2020s?

Artificial intelligence is something that divides opinion, with some seeing it as a threat and others an opportunity. But either way, it is likely to play a major role in E-Commerce in the 2020s.

How to market goods that may be in higher demand in the COVID-19 crisis
How to market goods that may be in higher demand in the COVID-19 crisis

The coronavirus crisis may bring major economic problems for many, but there is no doubt that for E-Commerce retailers, it is an opportunity to increase sales that should not be missed.

How digital marketing helps SME business continuity during the COVID-19 crisis
How digital marketing helps SME business continuity during the COVID-19 crisis

Find out how the best digital marketing agency in the UK can offer website development, digital marketing and social media management along with great discounts to help your business not just survive the COVID-19 crisis but emerge stronger in the future.

How to market investments in an age of low interest rates
How to market investments in an age of low interest rates

Low interest rates have been with us for over a decade. So how can you best market alternatives to traditional savings?

How can E-Commerce get ready for different post-Brexit trade deal outcomes?
How can E-Commerce get ready for different post-Brexit trade deal outcomes?

Uncertainty is something all firms dislike, whether in E-Commerce or on the high street, but with good preparation it is possible to have contingencies in place for any eventuality.

How to Scale Your E-Commerce Store
How to Scale Your E-Commerce Store

Many successful e-commerce brands are discovering how important it is to scale their store by adding new product lines.

Trends in E-commerce: How the UK E-Commerce sector is expanding
Trends in E-commerce: How the UK E-Commerce sector is expanding

The UK E-Commerce sector has been growing faster than most, indicating just how strong the potential is in the marketplace.

BeUniqueness set for spectacular debut at LegalEx 2020
BeUniqueness set for spectacular debut at LegalEx 2020

Hoping you won’t just see the same old exhibitors at LegalEx? You’re in luck, for BeUniqueness offers an exciting new alternative to the traditional methods of marketing law firms.

How To Create Amazon Ads Account

In this video, we are going to walk you through the process of how to register for an advertising account on Amazon. If you are an eCommerce business in the UK that uses Amazon as a primary platform to sell your products, then this video is likely to be helpful for you.

How Great Content Can Make Your Brand’s Story Stand Out

In this Webinar, we will cover the following points about Content marketing and how it can tell your brand story.

How To Create A Successful LinkedIn Ads To Drive A High Volume Of B2B Traffic

Do you want to create a successful ads campaign on LinkedIn to help your business drive more traffic?

How To Create A Free Google Ads Account

In this video, we are going to show you how to create a new Google ads account for free.

How To Create Your Google Ads Campaign

Do you have a nice website featuring great content, but still struggle to receive enough visits and turn that into business? Well, sometimes you need to buy some advertising.

How your E-Commerce firm can thrive using YouTube
How your E-Commerce firm can thrive using YouTube

By definition, E-Commerce uses the internet to sell goods. But there is more than just a single website that can help you trade your goods and services.

How can you market your E-Commerce firm using Instagram?
How can you market your E-Commerce firm using Instagram?

Instagram is a popular and powerful form of social media. But what is the best way to market an E-Commerce firm with it?

How to steer leads through the customer journey
How to steer leads through the customer journey

Obtaining leads is a crucial first step in the marketing journey. But it means little unless you can steer them through to the point of making a buyer decision.

How Facebook can help E-Commerce firms with marketing
How Facebook can help E-Commerce firms with marketing

Facebook is the most widely used social media platform on earth. But that is just one of the reasons it is extremely useful for helping E-commerce firms with marketing.

5 Reasons e-Commerce businesses fail
5 Reasons e-Commerce businesses fail

E-Commerce may be big business, but there are plenty of reasons many firms miss the opportunities on offer and end up failing.

How can you be a great leader in an E-Commerce firm?
How can you be a great leader in an E-Commerce firm?

E-Commerce is a fast-growing industry with a myriad of opportunities for success. But great leadership can still make a big difference to whether a company succeeds or not.

How can you generate sales from your website?
How can you generate sales from your website?

In a digital age, every firm needs a website that can boost its sales and profitability. But simply having a web presence is not enough. The site needs to be designed in the right way.

What are the essential elements of an effective website?
What are the essential elements of an effective website?

Whatever your firm, a great website is a vital asset and getting the features right is essential.

Should your firm have its own Wikipedia page?
Should your firm have its own Wikipedia page?

Every firm needs to create awareness about its story and its products or services. But is a Wikipedia page the right way to do it?

How important is social media becoming for E-Commerce?
How important is social media becoming for E-Commerce?

E-Commerce is a rapidly growing feature of the retail landscape - and social media has a definite part to play in helping drive sales.

How to sell on Google Shopping
How to sell on Google Shopping

There are many ways to sell online, but Google Shopping combines some of the characteristics of a price comparison site with a more conventional e-commerce platform.

How can you keep your SEO ahead of the pack?
How can you keep your SEO ahead of the pack?

It seems that everybody is producing content these days, but there is only so much space on the first page of search rankings. That means having excellent SEO is crucial for your content to be visible.

How to sell on Amazon
How to sell on Amazon

Amazon is one of the world’s largest e-commerce platforms, making it a potentially great choice for those keen to sell their goods and services online.

How to sell on eBay
How to sell on eBay

Ebay is one of the most well-known and popular online trading sites, but anyone planning to use it needs to know the full pros and cons of the system in order to get the best use out of it.

Why content marketing will still be vital in 2020
Why content marketing will still be vital in 2020

The start of a new decade may be a time of great excitement about the future, but that does not mean everything is about to change.

How to sell on Etsy
How to sell on Etsy

There are many platforms out there for e-commerce firms, but Etsy can be one of the most convenient ones for those starting completely from scratch.

Digital marketing trends for SMEs in 2020
Digital marketing trends for SMEs in 2020

The last decade has seen plenty of change in the field of digital marketing. But what will the new decade bring?

Be the leader you wish you had
Be the leader you wish you had

Not everyone holds a position at the head of a company or department, but in some ways, everybody can be leader.

6 reasons to outsource your digital marketing
6 reasons to outsource your digital marketing

Digital marketing is something more and more firms are doing these days. But trying to do it in-house may not be the best way.

Business is an infinite game
Business is an infinite game

Business may seem like a game, but according to ‘infinite’ theory, it’s not one with a final whistle.

Why your firm needs a cause you can believe in
Why your firm needs a cause you can believe in

The way many firms focus their marketing strategy on highlighting what they do. But being more concerned with ‘why’ could be much more important.

Content Marketing for Law Firm

How to generate more leads for your law firm with our tailored content marketing strategy? Check out this webinar and learn more about what we can help!

Digital Marketing for Law Firms

How to grow your law firm in 6 months with our tailored digital marketing strategy? Check out this webinar and learn more about what we can help!

Breaking Down Barriers to Help Your Law Firm Grow

At BeUniqueness, we have extensive experience in digital marketing for law firms. In devising a tailored marketing strategy for you, we can help you decide which marketing solution is the best option for your law firm to help raise awareness, create leads and develop custom, generating a better return on investment as a result.

When is PPC most effective as a marketing tool?
When is PPC most effective as a marketing tool?

Organic content is not the only kind of digital marketing through which a firm can raise is profile. But when might pay-per-click (PPC) be the best option?

How Google Ads can raise your profile
How Google Ads can raise your profile

Everyone wants to get on page one of the Google search rankings - and Google Ads can be one of the best and quickest ways to do it.

Do clients now prefer online contact to meeting face-to-face?
Do clients now prefer online contact to meeting face-to-face?

The arrival of the internet was unquestionably a game-changer for businesses. It provided a new means of communicating with customers, of marketing and of building a brand reputation.

6 great ways to boost client communication
6 great ways to boost client communication

Keeping in touch with your clients is a great way for your law firm to boost levels of service and add value, so it’s a good idea to have several ways of doing this to ensure you stay in touch.

How can understanding your competitors help you grow?
How can understanding your competitors help you grow?

Every company sets out to offer something that will bring plenty of customers, but not knowing what the competition is up to is like tackling the task blindfolded.

How can KPIs help you improve client communication?
How can KPIs help you improve client communication?

Every legal firm will want to do a good job for its clients, but sometimes it is easy to overlook the importance of good communication.

How can a clear buyer persona help busineeses meet their market needs?
How can a clear buyer persona help busineeses meet their market needs?

Knowing your customer is as essential in your market. It can shape everything you do, both when acquiring new business and in how well you provide a service.

Why Boris
Why Boris's Australian points plan will change immigration lawyer target markets

The arrival of Boris Johnson in Downing Street may have seemed to be all about Brexit, but immigration lawyers will be watching to see how his policy in this area develops now Britain is outside the EU.

How can you keep your buyer personas relevant?
How can you keep your buyer personas relevant?

Any firm keen to use content marketing will need to understand what buyer personas are about - and making sure the relevant information is included is vital to determining the kind of content you produce.

How can your blog engage more traffic?
How can your blog engage more traffic?

You may write some great blogs, but there are plenty more out there who could be writing on similar topics to yours. So how can you make yours stand out and attract a greater share of web traffic?

Backlinks to the future: a great way to boost your rankings
Backlinks to the future: a great way to boost your rankings

As an SME, writing great content is important for your SEO rankings, but great backlinks are crucial if you are going to get high up.

The importance of branding
The importance of branding

When you hear the word “branding", you naturally think of a company logo. The swishes, the shapes, the way the letters integrate. If you think Mercedes, it’s the three-pointed star. For Nike, the iconic swoosh. A company logo can be an incredibly memorable thing, but it isn’t everything. In fact, it isn’t even what’s most important.

How good content can get ahead with strong SEO
How good content can get ahead with strong SEO

The use of SEO is among the most established arts on the web. Once a simple affair that could be accomplished easily, it is now a sophisticated art in which success depends on consistency, high quality content and good use of analytical tools.

How a joined-up strategy makes content marketing more effective
How a joined-up strategy makes content marketing more effective

Anyone with any significant marketing experience knows what content marketing is. But making it effective is more of a challenge than it used to be.

How to make email marketing effective
How to make email marketing effective

Email marketing is something most people will be at least a little bit familiar with, as they will have any number of emails being sent regularly to them.

Why is growing your skills not an optional extra?
Why is growing your skills not an optional extra?

They say “every day is a school day” and while established professionals may have left the days of chalk boards, dinner bells and uniforms well behind, there is no doubt that lifelong learning is vital for any professional career.

Understanding how SEO can help your business
Understanding how SEO can help your business

Search Engine optimisation (SEO) may not be something that everybody knows about, but most people have engaged with it, even if only indirectly.

How your buyer persona is at the heart of your marketing strategy
How your buyer persona is at the heart of your marketing strategy

Any effective marketing strategy needs to know what its target market is. Whether it is aiming sportswear at young people, top-of-the-range cars at the wealthy or plant-based foods at vegetarians, there is a specific group of people to whom the appeal should be aimed.

What is content marketing all about?
What is content marketing all about?

Mention the phrase content marketing and many people will wonder what it means. The answer is that it is a type of marketing that works differently from the traditional way of trying to sell goods and services.

How can a great email marketing campaign fit with a strong content strategy?
How can a great email marketing campaign fit with a strong content strategy?

We’ve all been on the receiving end of email marketing, but many won’t realise just how much preparation an email marketer needs to put into an effective campaign.