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What must your law firm know about conditional fee arrangements?
What must your law firm know about conditional fee arrangements?

By Charlie Britten
15 Nov 2019

With conditional law fee arrangements (CFAs) working very differently since 2013, law firms need to be precise in how they market themselves.

Why your law firm should be a social enterprise
Why your law firm should be a social enterprise

By Charlie Britten
12 Nov 2019

Every law firm has its own specific features. But being a social enterprise is something everyone should do.

Finding the right length: How research shows not all blogs are equal
Finding the right length: How research shows not all blogs are equal

By Charlie Britten
01 Nov 2019

Many a content marketing strategy incorporates blogs, but how long should they be? Our research reveals the answer is not a simple one.

How can the legal sector comply with the latest SRA guidelines?
How can the legal sector comply with the latest SRA guidelines?

By Charlie Britten
30 Oct 2019

Keeping in line with the latest guidelines issued by the Solicitors Regulation Authority (SRA) is important - and for firms that now means being more transparent about price.

Content Marketing for Law Firm
Content Marketing for Law Firm

By Charlie Britten
25 Oct 2019

How to generate more leads for your law firm with our tailored content marketing strategy? Check out this webinar and learn more about what we can help!

How can law firms remain compliant with GDPR?
How can law firms remain compliant with GDPR?

By Fran Finch
24 Oct 2019

Nearly 18 months has passed since the General Data Protection Regulation (GDPR) was introduced on May 25th, 2018. Complying with the legislation has been an expensive exercise for many businesses, with 40% of multinational companies spending more than $10 million (£8 million) on preparations.

Digital Marketing for Law Firms
Digital Marketing for Law Firms

By Erin Hu
23 Oct 2019

How to grow your law firm in 6 months with our tailored digital marketing strategy? Check out this webinar and learn more about what we can help!

Breaking Down Barriers to Help Your Law Firm Grow
Breaking Down Barriers to Help Your Law Firm Grow

By Erin Hu
03 Oct 2019

At BeUniqueness, we have extensive experience in digital marketing for law firms. In devising a tailored marketing strategy for you, we can help you decide which marketing solution is the best option for your law firm to help raise awareness, create leads and develop custom, generating a better return on investment as a result.

When is PPC most effective as a marketing tool?
When is PPC most effective as a marketing tool?

By Charlie Britten
26 Sep 2019

Organic content is not the only kind of digital marketing through which a firm can raise is profile. But when might pay-per-click (PPC) be the best option?

How can good digital communication ease workloads for law firms?
How can good digital communication ease workloads for law firms?

By Charlie Britten
24 Sep 2019

It may be easy to see implementing a digital communication strategy as a burden, but when used properly it can reduce the workload for law firms.

How Google Ads can raise your profile
How Google Ads can raise your profile

By Charlie Britten
09 Sep 2019

Everyone wants to get on page one of the Google search rankings - and Google Ads can be one of the best and quickest ways to do it.

How can Google analytics help a law firm raise its marketing game?
How can Google analytics help a law firm raise its marketing game?

By Charlie Britten
03 Sep 2019

Most firms have an online presence nowadays and law firms certainly will - but how can you know how your digital marketing and website are really performing?

Why did BeUniqueness choose the legal sector?
Why did BeUniqueness choose the legal sector?

By Charlie Britten
02 Sep 2019

The legal sector, like many others, has faced plenty of changes in recent years. Different working patterns, new technology, different trends in the way companies are structured, mergers and acquisitions have all altered the landscape.

Do clients now prefer online contact to meeting face-to-face?
Do clients now prefer online contact to meeting face-to-face?

By Charlie Britten
27 Aug 2019

The arrival of the internet was unquestionably a game-changer for businesses. It provided a new means of communicating with customers, of marketing and of building a brand reputation.

6 great ways to boost client communication
6 great ways to boost client communication

By Charlie Britten
19 Aug 2019

Keeping in touch with your clients is a great way for your law firm to boost levels of service and add value, so it’s a good idea to have several ways of doing this to ensure you stay in touch.

How can KPIs help you improve client communication?
How can KPIs help you improve client communication?

By Charlie Britten
16 Aug 2019

Every legal firm will want to do a good job for its clients, but sometimes it is easy to overlook the importance of good communication.

How can understanding your competitors help you grow?
How can understanding your competitors help you grow?

By Charlie Britten
16 Aug 2019

Every company sets out to offer something that will bring plenty of customers, but not knowing what the competition is up to is like tackling the task blindfolded.

Will a post-Brexit recession keep employment lawyers busy?
Will a post-Brexit recession keep employment lawyers busy?

By Charlie Britten
15 Aug 2019

The UK has been enjoying record levels of employment, but with the threat of a no-deal Brexit looming, fears have been growing that the good times may be about to end rather messily.

How can a good digital marketing strategy make your law firm stand out?
How can a good digital marketing strategy make your law firm stand out?

By Charlie Britten
14 Aug 2019

Every legal firm wants to be successful, whether that is a giant company seeking to gain market share from a major rival, or a smaller firm seeking to establish a distinct niche in their local area.

How can you stand out in a crowded legal marketplace?
How can you stand out in a crowded legal marketplace?

By Charlie Britten
13 Aug 2019

The legal sector is one of the busiest in the UK. It makes up over one per cent of the economy, a figure that is expected to grow over the coming years. All that makes the task of standing out a tricky one.

Why is content marketing better than traditional methods for legal SMEs?
Why is content marketing better than traditional methods for legal SMEs?

By Charlie Britten
12 Aug 2019

For large legal firms, marketing is a relatively straightforward affair. But for SMEs, the need to be innovative and eschew tradition has never been clearer.

How can a clear buyer persona help law firms meet their market needs?
How can a clear buyer persona help law firms meet their market needs?

By Charlie Britten
12 Aug 2019

Knowing your customer is as essential in legal services as any other market. It can shape everything you do, both when acquiring new business and in how well you provide a service.

Why legal firms need to communicate better with clients
Why legal firms need to communicate better with clients

By Charlie Britten
08 Aug 2019

Legal firms should be telling a story even as they provide their products and services, something that can help develop a brand instead of diminishing it.

How can law firms embrace digital in an age of doubt?
How can law firms embrace digital in an age of doubt?

By Charlie Britten
08 Aug 2019

We live in an age where the younger half of the population is almost universally comfortable with the everyday use of digital tech. Because of this, SME law firms need to embrace it, whatever doubts they may have.

Why Boris's Australian points plan will change immigration lawyer target markets
Why Boris's Australian points plan will change immigration lawyer target markets

By Charlie Britten
04 Aug 2019

The arrival of Boris Johnson in Downing Street may seem to be all about Brexit, but immigration lawyers will be watching to see how his policy in this area develops once Britain is outside the EU.

How can you keep your buyer personas relevant?
How can you keep your buyer personas relevant?

By Charlie Britten
03 Aug 2019

Any firm keen to use content marketing will need to understand what buyer personas are about - and making sure the relevant information is included is vital to determining the kind of content you produce.

How can your blog engage more traffic?
How can your blog engage more traffic?

By Charlie Britten
01 Aug 2019

You may write some great blogs, but there are plenty more out there who could be writing on similar topics to yours. So how can you make yours stand out and attract a greater share of web traffic?

Backlinks to the future: a great way to boost your rankings
Backlinks to the future: a great way to boost your rankings

By Charlie Britten
31 Jul 2019

As an SME, writing great content is important for your SEO rankings, but great backlinks are crucial if you are going to get high up.

Digital marketing in the legal sector
Digital marketing in the legal sector

By Mohamed Elhawary
30 Jun 2019

It’s a fact that the majority of SMBs within the legal sector spend the majority of their budget on conventional advertising; that’s newspaper advertising, events and radio and TV advertising. These methods of promotion are all expensive, with a recent study issued by First4lawyers in September 2017 showing that a typical annual spend ranges from £50,000 - £75,000.

The importance of branding
The importance of branding

By Mohamed Elhawary
21 Jun 2019

When you hear the word “branding", you naturally think of a company logo. The swishes, the shapes, the way the letters integrate. If you think Mercedes, it’s the three-pointed star. For Nike, the iconic swoosh. A company logo can be an incredibly memorable thing, but it isn’t everything. In fact, it isn’t even what’s most important.

How good content can get ahead with strong SEO
How good content can get ahead with strong SEO

By Charlie Britten
10 May 2019

The use of SEO is among the most established arts on the web. Once a simple affair that could be accomplished easily, it is now a sophisticated art in which success depends on consistency, high quality content and good use of analytical tools.

How a joined-up strategy makes content marketing more effective
How a joined-up strategy makes content marketing more effective

By Charlie Britten
10 Apr 2019

Anyone with any significant marketing experience knows what content marketing is. But making it effective is more of a challenge than it used to be.

How to make email marketing effective
How to make email marketing effective

By Charlie Britten
15 Mar 2019

Email marketing is something most people will be at least a little bit familiar with, as they will have any number of emails being sent regularly to them.

Why is growing your skills not an optional extra?
Why is growing your skills not an optional extra?

By Charlie Britten
01 Mar 2019

They say “every day is a school day” and while established professionals may have left the days of chalk boards, dinner bells and uniforms well behind, there is no doubt that lifelong learning is vital for any professional career.

Understanding how SEO can help your business
Understanding how SEO can help your business

By Charlie Britten
28 Feb 2019

Search Engine optimisation (SEO) may not be something that everybody knows about, but most people have engaged with it, even if only indirectly.

How your buyer persona is at the heart of your marketing strategy
How your buyer persona is at the heart of your marketing strategy

By Charlie Britten
10 Feb 2019

Any effective marketing strategy needs to know what its target market is. Whether it is aiming sportswear at young people, top-of-the-range cars at the wealthy or plant-based foods at vegetarians, there is a specific group of people to whom the appeal should be aimed.

What is content marketing all about?
What is content marketing all about?

By Charlie Britten
25 Jan 2019

Mention the phrase content marketing and many people will wonder what it means. The answer is that it is a type of marketing that works differently from the traditional way of trying to sell goods and services.

How can a great email marketing campaign fit with a strong content strategy?
How can a great email marketing campaign fit with a strong content strategy?

By Charlie Britten
08 Jan 2019

We’ve all been on the receiving end of email marketing, but many won’t realise just how much preparation an email marketer needs to put into an effective campaign.

What do solicitors and barristers need to know about their clients?
What do solicitors and barristers need to know about their clients?

By Charlie Britten
05 Dec 2018

Every solicitor and barrister wants to do the best they can for their clients, but to provide the best possible service it is important to know just what makes the difference between providing something that is merely “good enough” and offering a service that goes the extra mile.