The Secret To Building A Successful eCommerce Sales Funnel

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When people visit your website or eCommerce store, you want them to fill up their carts and spend lots of cash. But what if they leave without taking any action?

Visitors are bombarded with tons of information and ads. They easily bounce off your site, get distracted and move to the next site.

You need to send the right message to the right people at the right time and you’ll generate more revenue. And in order to do so, you need to create a sales funnel to attract and convert visitors into buyers.

Let’s have a look at the 4 main funnel components, and talk about the tactics you can use to optimize them.

1. Awareness stage

Once the users have a problem, they’ll look for possible solutions. Maybe after a Google search, a referral, or through social media, they came to know about one of the solutions. 

Now, you have to catch their attention, persuade them and make them interested in you so that they think you are the best solution for their problem.

In short, you need to make a great first impression and fast. Position your brand as the best solution for them.

Remember, this is the first stage of the funnel where your prospects make contact with you. Your goal is to draw as many users as possible.

Tactics to get there:

• Social media:

Social media sites like Facebook, Twitter, and Instagram offer two main marketing tools: Paid ads and pages. Search engine rankings, brand reputation, inbound traffic, conversion rate, and brand loyalty all get improved after social media marketing campaigns.

• Ranking blog content 

Producing great content and positioning yourself as a thought leader helps you naturally drive organic traffic to your site without the need for a massive advertising budget.

• Look-alike audience for FB Ads:

Facebook look-alike audiences make it easy to find people whose characters match your existing customer base. Facebook AI analyzes the source audience and delivers your Facebook ad to a brand new similar audience resulting in increased conversion rates.

2. Consideration stage 

Now, you have people who are well aware of your brand and show interest in you. Customers at this stage are considering buying from you. You should maximize your efforts to remove any doubts your visitors have and answer all their questions. Since this is a mid-level stage, you need to work really hard to make your customers stay.

Show them compelling content, customer testimonials, and curated descriptions.

Remember you should promote your content and products subtly with content that informs and educates. Do Not overly sell to them or be pushy and aggressive with your sales approach.

Tactics to get there:

• Utilize Social Proof:

Social proofs are great tools to convince site visitors about the quality and credibility of your online store. Trustpilot, Google reviews, on-site testimonials, and social media comments are all forms of social proof. The more successful you look, the more successful you’ll become.

• Optimize product pages:

The key here is to align your product page copy with customers’ common questions and remove their doubts. You need to understand what your buyer persona is looking for. Use insights across your copy, and position your products as an answer to those concerns.

3. Purchase stage

At this stage customers want to buy but are not 100% convinced they want to buy from YOU. All you have to do is to make the decision as easy as possible for them and make your best offer. 

The key is to make the offer irresistible so that your prospect chooses you. Sales pages, webinars, phone conversations, and emails can help you achieve that goal.

Tactics to get there:

• Leverage on-site messages

Exit-intent campaigns capture abandoning visitors and reduce cart abandonment. It collects warm leads and converts them with discounts or email marketing.

• Nudge visitors during checkout

A well-designed, seamless checkout page that offers multiple payment options, persuasive CTAs, and free shipping will turn decision-stage prospects into customers, ordering with a higher average order value.

• Behavior-based emails

Create highly targeted email campaigns based on your visitor’s behavior such as sending them abandoned carts or abandoned checkout emails.

4. Retention stage

Repeat customers are cheaper and easier to retain than to attract new ones. This last yet vital part ensures your customers keep coming back again and again. You can retain them through customer retention strategies such as point-based loyalty programs, value-driven client accounts, subscriber-only special offers, and customer retention email series.

Tactics to get there:

• Keep your customers engaged

Express how much you appreciate them with email marketing. Celebrate milestones and share insights about your company to re-engage them.

• Leverage referral marketing

84% of customers trust recommendations from people they know. The key to powerful referral marketing is to offer a solid incentive such as a discount, store credit, free samples, or gift cards.

Key Takeaway

No matter what you’re selling, your potential customers will go through these 4 buying stages in the buyer’s journey. Some will jump through sales quickly while others may take longer than usual. All you have to do is to optimize your page for higher conversions.

Need Help?

If you need help in any part of the funnel stage or want a solid funnel strategy DFY Ecomm scaling system helps will help you with building an effective funnel along with various other elements which will help you scale your business within no time. 

To find out more on how to scale your eCommerce brand, contact us.