Email Marketing: The Key To Lead Generation

By Nadal Ollery
13 Dec 2021

Email marketing campaigns have a great return on investment because it is inexpensive to do. It's something you can do yourself or through a professional company. When done correctly, email marketing can produce amazing results. 

However, there are a few things to keep in mind before you get started:

  • Segment your database

Break your database into different groups based on interests, demographics, or past purchases. This will help you send more relevant and targeted messages.

  • Personalize your messages

Include the recipient's name and make sure the content is relevant to their interests.

  • Test and measure

Always test different subject lines, content, images, and calls to action.

An effective strategy for your eCommerce store or small business should focus on content marketing using emails. Emailing has an ROI of $38 for every dollar spent and is 40 times more effective than Facebook and Twitter combined when generating leads from an eCommerce store according to Digital Marketing Bureau. 

To keep your marketing efficient, it's important to have someone with extensive knowledge lead the project so you can generate even more leads at a lower cost.

You need a list of email addresses to send any kind of email to prospects and clients. To succeed at email marketing you will need a good list. To create a strong email list you should be willing to offer incentives in exchange for contact information.

Gathering contact info from prospects and clients is a tactic that could lead to digital marketing success.

In order to generate leads, you need a lead magnet, which is something of value that your prospect or customer will want. Then, they will provide their email address in return for the lead magnet.

This can be anything from an e-book download to a free trial, but if you're going to do this then make sure it's something worth signing up for! That way people will trust you with their emails and give them what they want when they expected it.