Lights, Camera, Action: A Beginner's Guide to Video Marketing for Ecommerce

By Michael Keith
30 Mar 2023

In today's digital world, ecommerce businesses must adapt to the ever-evolving marketing trends to stay ahead of the competition. One of the most effective marketing strategies is video marketing, which can increase engagement, conversions, and sales for ecommerce businesses. 

However, for beginners, video marketing can seem like a daunting task. In this blog, we'll cover the basics of video marketing and provide tips and strategies to help ecommerce businesses succeed in their video marketing efforts.

Why Video Marketing is Important for Ecommerce

Video marketing is a powerful tool for ecommerce businesses as it allows them to showcase their products in a visually appealing and engaging way. Video content can help businesses build brand awareness, increase traffic to their website, and drive conversions. According to a study by Wyzowl, 84% of consumers have been convinced to purchase after watching a brand's video.

In addition, video content has a higher retention rate compared to other forms of content. According to Forbes, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This means that video content can leave a lasting impression on potential customers and increase brand loyalty.

Getting Started with Video Marketing

Before diving into video marketing, ecommerce businesses need to have a clear understanding of their target audience and the type of content they want to create. Once they have identified their target audience and the type of content they want to create, they can start planning their video marketing strategy.

  1. Define Your Objectives

The first step in creating a successful video marketing strategy is to define your objectives . What do you want to achieve with your video marketing efforts? Do you want to increase brand awareness, drive traffic to your website, or boost sales? Having a clear objective will help you create videos that align with your business goals.

2. Know Your Audience

Understanding your target audience is crucial for creating video content that resonates with them. Consider factors such as age, gender, interests, and pain points when creating video content. This will help you create content that addresses your audience's needs and interests.

3. Choose the Right Platform

Different platforms to cater to different types of audiences. For example, if your target audience is primarily on Instagram, then creating Instagram videos would be a more effective strategy than creating YouTube videos. Choose the platform that aligns with your business objectives and target audience.

4. Create Compelling Content

The key to successful video marketing is creating compelling content that resonates with your audience. Use storytelling to create emotional connections with your audience and engagingly showcase your products. You can also use customer testimonials or influencer collaborations to add credibility to your brand.

Tips for Creating Effective Ecommerce Videos

  • Keep it short and sweet: Attention spans are short, so it's important to keep your videos concise and to the point. Aim for a length of 30-60 seconds, and make sure the most important information is presented in the first few seconds.
  • Show, don't tell: Instead of simply talking about your product, show it in action. Use close-up shots to highlight important features and demonstrate how the product works.
  • Use high-quality visuals: Poor-quality video can detract from the message you're trying to convey. Invest in good lighting and a high-quality camera to ensure your videos look professional.
  • Include a call-to-action: Every video should include a call-to-action (CTA) that encourages viewers to take action, whether that's visiting your website, making a purchase, or signing up for a newsletter.
  • Optimize for mobile: With more and more people accessing content on their mobile devices, it's important to ensure your videos are optimized for mobile viewing. This means using subtitles or captions for viewers who may be watching without sound, and ensuring the video is formatted for vertical viewing.
  • Analyze your results : Like any marketing strategy, video marketing should be evaluated and adjusted based on its effectiveness. Analyze metrics such as views, engagement, and conversions to determine what's working and what's not, and adjust your strategy accordingly.


In conclusion, video marketing can bring significant benefits to your ecommerce business. By creating visually appealing and engaging video content, you can increase brand awareness, drive traffic to your website, and ultimately boost sales. 

With the high retention rate of video content and the ability to connect with your audience on an emotional level, video marketing can help you build a loyal customer base and stand out in a crowded online marketplace. 

Additionally, by analyzing the results of your video marketing efforts, you can continually refine your strategy and ensure your content is resonating with your audience. So if you're looking to take your ecommerce business to the next level, video marketing is a must-have in your marketing arsenal.

At Beuniqueness we create all types of engaging video content that stays with your potential customers to turn you into a go-to brand in your space. 

Learn more about how Beuniqueness can help you with Video Marketing services.