How Does A Marketing Agency Nurture Leads

By Carl Barret
29 Dec 2022

According to Forrester Research, Companies that are successful in nurturing leads generate 50% more sales-ready leads at a 33% lower cost. 

Nurturing leads is important to the growth of any business as it can drive many positive results for your company. If you haven't already implemented an effective lead nurturing strategy, you should consider doing so.

But before you get started you should understand what lead nurturing is, why it's important, and what you should include in your lead nurturing strategy.

What is lead nurturing?

Lead nurturing is when your business builds relationships with prospects through the buyer journey. It is an important aspect of inbound marketing and can use several channels and marketing tactics including the use of content marketing, email, social media, advertising, and other communication methods to attract customers attraction.

Lead nurturing is similar to any relationship. The more you put into it, the more you get out of it. But if you fail to strengthen a relationship, then things will naturally fall apart

How does lead nurturing work?

Lead nurturing is designed to do two things: Convert leads and identify areas of improvement for your sales funnel. Both are essential since one gives you an actual customer and the other helps you get more customers in the future.

The lead generation and nurturing process sound simple enough, but it’s not. The entire process depends on your ability to reach out with a message so compelling and relevant that the prospect goes seamlessly from one stage to the next.

How to create a lead nurturing strategy?

Align sales with marketing

Marketing leads are sent to the nurturing process where they are nurtured until they are sales-ready while sales leads are redirected to a salesperson where they are handled in the CRM.

Set up a lead management process

This will filter out the leads and ensures that the sales department only handles ‘hot’ leads while ‘warm’ leads are sent to the nurturing process.

Collect useful data

In order to ensure effective lead nurturing, gather information regarding the targetted buyers and what they require throughout the purchase process. Collect the information through interviews, surveys, keyword research, etc.

Develop a content plan

Create a lead nurturing plan to understand their timelines better and to know when to send out appropriate content.

Communicate your message via email

Email offers the most ROI compared to other marketing tactics. It enables you to get your message out to your target audience.

Keep tabs, measure, and analyze

As soon as the strategy is rolled out, you should track various metrics to know if it worked or not. Measure the leads to determine how many are sent to the sales and marketing team. Guage the content that generates the most leads to help you improve the process.

Who can help you nurture leads effectively

A marketing agency is responsible for generating, nurturing, and dealing with the leads. But often some marketing agencies lack a variety of things such as:

  • Expertise in selling and strategy design

  • A CRM for tracking and measuring 

  • Inhouse data team to ensure output through marketing 

  • Automation in place for more consistency and efficiency

  • Complete appointment scheduling system for head-on conversions

  • Call back widget to instantly call your leads back

  • A solid or proven sales process in a pace that guarantees results 

BeUniqueness 6 figure Done for you agency 90-day system is the only DFY marketing agency which offers you the above services along with many strategies. It grows your agency exponentially while making you stand out from the rest which results in a competitive advantage and more revenue for you and your clients.

It is designed for digital marketing owners and pre-agency owners who want to skip the trial and error while we launch and scale their marketing agency on autopilot.

One of the things we do inside the 6-figure Done for you agency 90-day system is to set up your automated nurture sequences so that you don’t miss opportunities.

With proven strategies, we not only nurture and convert your leads ut GUARANTEE 50+ appointments during 90 days.

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