Business is an infinite game
By Charlie Britten
28 Nov 2019
Business may seem like a game, but according to ‘infinite’ theory, it’s not one with a final whistle.
What should your priorities be?
The question, therefore, is what matters most to a firm:
- To satisfy management and shareholders / partners right now by prioritising the bottom line this month, quarter or year, to the exclusion of any other thoughts.
- To focus chiefly on short-term goals with a limited focus on longer-term planning, chiefly aimed at repeating the same short-term success again and again.
- To be prepared to play the infinite game and worry less about the bottom line now, in the knowledge that through innovation and investment, the gains will be greater in the longer run.
If innovation becomes ingrained in your company culture, you can develop the sort of approach that will aid longer-term success. It is not just a case of postponing today’s gain until tomorrow; it is about an attitude that will go on innovating and being ready to change.
How can BeUniqueness help?
At BeUniqueness, we appreciate that by being innovation, especially in your marketing strategy , your firm will give itself the best chance of succeeding in the infinite game. It will never ‘win’ because the game does not end. But it can stay in the game for far longer than might otherwise be the case.