PPC Marketing for Lawyers
Use PPC to help increase the number of leads
Grow your firm and raise your return on investment (ROI)
Why is PPC so important for lawyers?
Lawyers seeking to increase the size of their customer base may struggle to do so with traditional marketing, but digital marketing can offer some powerful and effective alternatives.
There are many different tools available that can help transform your fortunes and the ones you use will depend what your priorities are.
If you need to make swift progress in bringing in more leads, pay per click (PPC) for lawyers could be the most powerful and effective option.
What is PPC all about?
PPC involves buying space on search engines or social media and producing optimised advertising content, which is funded on the basis that you only pay when someone clicks on it or carries out a certain action.
As a result, you never get to waste your budget. You are only paying for actual clicks, not spending money on something that might not get a response.
Furthermore, you can also limit the cost if you start getting a lot of clicks by setting upper limits on your budget, so once it is reached you don’t end up out of pocket due to receiving extra clicks. This is worth noting as you can only expand so fast, so while a vast number of potential new clients may sound like good news, you may not have the capacity to handle such a surge.
What are the advantages of PPC?
The great thing about PPC marketing for lawyers is this can get you in a page 1 position on a search engine much faster than content-based organic SEO, which usually takes 6-9 months to get you on the first page by building up authority gradually.
Among your options is to use both PPC and organic social media. Your PPC can get you a first page presence swiftly over the first six months, with organic content then gradually building up the authority and relevance to gain a first page ranking and generate more awareness for you. In this fashion, you can enjoy both short-term and long-term benefits.
Key advantages of PPC are:
- It is proven to generate leads
- Once someone has clicked and become a lead, you can follow this up
- You can analyse and monitor your campaigns
- There are options for controlling your budget, on a weekly or monthly basis
- It will increase your ROI
Among the tools available to help you ensure you have the most effective PPC is a/b testing. This works through having two different designs of advert at first and running them both to see which one achieves the best response. This helps establish which one is most likely to get the clicks you want.
How can we help you find the best PPC strategy?
We offer a top PPC service for SME law firms in the UK. As the best legal digital marketing agency, we help lawyers with pay per click management to Increase ROI, as well as integrating this into a wider digital marketing strategy that can include things like:
Our legal pay per click management services can work according to a tailored strategy that is designed just to suit you. We do offer some FREE services forever, which act as a great sample, but there is so much more you can do with us to generate leads for your law firm.
Why is BeUniqueness the best option?
Whatever services you do choose though, there are no long-term contracts and a money back guarantee. This means if we fail to deliver what we promised and it was our fault, you end up paying nothing.
As one of the top marketing agencies in Manchester, we can make this promise in the full confidence that we will deliver what we promise and you will get full value for your investment.
Whether you are considering PPC Adwords on a search engine or social media, we can help you make the choice that is best for you and create an effective strategy. Our expertise in PPC marketing for lawyers means we can offer a great opportunity for growth.