Email Marketing for Law Firms

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Why law firms can benefit from a great email marketing campaign 

The legal sector plays a significant part of the national economy. According to the SRA, there are 146,913 practising solicitors registered in England and Wales, compared to only 115,487 ten years ago. 

As the market grows dramatically, how to make your law firm stand out from your competition doesn’t seem like an easy job. However, with our tailored email marketing strategy, we can help solicitors, lawyers, barristers to reach more potential clients and turn current clients into loyal ones. We don’t just help your law firm grow by attracting new custom, we can also help you by maximising your existing clients base. With a well-designed email sent in front of your lead, it’s much easier to sell your services to people who know and trust you.

How to make email marketing effective for your law firm

The best way to make sure you contact the right people is to use an email marketing tool, which will be designed to enable marketers to send out large numbers of emails while still targeting specific people. There are several other powerful email marketing tools available.

Using these tools, you can do the following:

  • Decide which email marketing tool is the best option for you
  • Create engaging content in the emails tailored for your target market
  • Tell a story

What can BeUniqueness to help?

At BeUniqueness, we have extensive knowledge and experience in running a great email marketing campaign. We can provide your law firm with the professional and attractive email strategy it needs to take your leads through every stage of the buyer journey. This can be accomplished through a broad marketing strategy that ensures your email campaign fits in with your other marketing activity.

To find out how we can help you put in place an email marketing campaign, click here to fill in our enquiry form or book your appointment.