Having a strong brand can bring huge benefits for your firm, providing your potential customers with a clear understanding of what you represent.
Branding is an area of marketing that can be easily misunderstood. A common misconception is that it is all about the company colours, or a logo like the MacDonalds arches or the Nike ‘swoosh’. In reality, it is far more than that. It is the cornerstone of your marketing strategy.
What is a brand really all about?
- A brand can be understood as all of the following:
- It’s what people say about you when you are not present
- It’s what people think of when they hear your firm’s name
- It’s the thing that gives your company an identity
A positive and recognisable brand can be hugely beneficial for your company. It can help you in a range of ways:
- It helps you become memorable so that people think of you easily
- It can help win new customers
What matters most in a brand?
Ideally, what your firm needs is a reputation as being the sole provider of your customers’ needs. If you can establish this, you not only find your firm in a stronger position to gain new clients, but existing customers are much more likely to stay with you and come back for more.
Establishing a strong brand identity takes time and a consistent message. The first step is to establish just what you want your firm to be known for, ideally with at least one unique selling point to help provide something compelling and distinctive.
Following this, you need to promote your brand consistently through a range of mediums:
- Paid advertising
- Customer service
- Recognisable logos and slogans
Why does your brand need to be managed?
Brand management is also important, as it can help you maintain your reputation when it needs to change in response to a shift in the market, or when an event brings the risk of reputational damage to the brand.
By building up a strong brand, you will find the return on investment is very strong, as your potential customers can be left with a much clearer idea of what you stand for and can offer than your rivals.
How can we help?
At BeUniqueness, we have years of experience of brand building. We know the benefits of developing a powerful and distinctive brand identity. With our help, you will be able to stand out even in a crowded marketplace, helping you enjoy impressive levels of growth.