Nearly every company has a website, but some perform far better than others. Good website analysis can show what you can do to make yours the best it can be.
The importance of a good website in the digital age cannot be overstated. Even if somebody’s first contact with you is by other means, they are likely to check your firm out online.
What they find can make a critical impression - either for the better or worse - and can have a major impact on whether they move from the awareness stage of the buyer funnel through the consideration phase to a purchase.
Some judgements on how good a website is can be subjective, but good website analysis will go far beyond that. It can establish what is working well, what is not - and identify ways to improve your site’s performance.
What issues can show up in website analysis?
There are many aspects of a website’s performance that can be easily judged and issues that can be spotted:
- Overall user experience
- Page load-up time
- Consistency of design / fonts
- Compatibility with mobile
- Other aspects of technical SEO
Why is navigation so important?
Navigability is a crucial aspect of the user experience. You want your website to be able to steer visitors quickly to where they want to go and provide them with the information they want.
This means your home page needs to have clear instructions, with plenty of clickable links, and this can apply to subsequent pages too as visitors navigate the site.
Page load-up time is one of many aspects of technical SEO, but it is one of the most important because it not only impacts your ranking, but is a key factor in deciding if visitors stay on the site.
If your load-up time is slow, many people will lose patience and navigate away. As well as losing you each potential customer who does this, it adds to your ‘bounce rate’, which will be penalised on search rankings.
What other technical SEO problems might a site face?
Technical SEO deals with a whole range of elements of website performance that can affect your ranking. A poorly performing site can undermine all the good SEO work you might do elsewhere through your blogs, social media and other work as search engines penalise sites displaying certain shortcomings.
- Other technical SEO problems can include:
- Duplicated content
- Using HTTP instead of HTTPS coding (the latter is far more secure)
- Broken backlinks in your content
- Improper redirects - where clickable links send people to the wrong pages or to an error page with a code 301 or 404.
- Messy URLs that do not contain any hint of what the new page is about
- Images that are not relevant to a search
All these problems can be spotted through good website analysis and then corrected, providing much better technical SEO.
Why does being mobile friendly matter so much?
Being mobile friendly is perhaps the most important element of technical SEO and user experience. The proportion of online searches being undertaken through mobiles has grown rapidly in recent years and now makes up the majority of searches.
For that reason, it is important that your site shows up clearly on a mobile phone and offers everything a visitor using a laptop would see. Failure to do this is sure to lead to a higher bounce rate and penalisation by search engines.
How our website analysis can help you
BeUniqueness can offer comprehensive website analysis to check that everything works as it should on your site. This will help ensure you can offer website visitors the best possible first impression of your firm and make your site into a great asset that can attract custom, offer a great service and give you a great return on investment.