Digital Marketing Agency for Sporting Goods E-commerce
BeUniqueness is a digital marketing and corporate branding company for UK E-commerce businesses. We offer a wide range of top digital marketing services to clients across the UK.
What Can You Do To Bring Your USP To Life
Your unique selling point is a key part of your story. It is all about what you do and why, not just what you sell.
Every firm has one of these:
- You may be the sole supplier of a particular product in your area
- You might do a special offer deal nobody else matches
- You could make a particular ethical commitment to overseas goods producers
- You might have direct links to a sporting charity
Whatever it is, you need a marketing strategy that brings it to life, ensures your potential customers are aware of it and helps turn their interest into real custom.
What we can offer will be extremely useful in helping you identify the ‘buyer persona’ to which your efforts will need to be directed, ensuring you are focused on the right target people with an effective marketing strategy.
What does a buyer persona look like?
A buyer persona is an archetype that represents the common characteristics your customer is likely to have. These fall into different categories:
- Demographic aspects like age, sex, gender and ethnicity
- Situations like income, profession and marital status
- Most importantly, their likes, dislikes, problems and desires
Which Digital Marketing Services Would Be Best For Sporting Goods E-commerce
Once the persona is in place, there are various services that can be used very effectively to target it.
- Content marketing - Content marketing is a highly effective way of raising awareness of what you do and truly engaging sports fans; exciting, interesting copy based around a great story can generate real interest.
- Social media marketing - You can target the social media sites the persona tends to use most, helping bring in more potential customers
- Call tracking - You can enhance your e-commerce strategy by using the latest analytics software to find out which ads, keywords and campaigns work most effectively, both online and on the phone.
- Web survey - To be successful in e-commerce you need a great website. A survey van help you find out how customers feel about your site and our firm, giving you great insights to help you fine-tune your online services.
You can customise your own package today online/offline and select from ready to use services or packages. We provide free service package forever and money back guarantee to all clients.
Request a call back and get our tailored marketing strategy to increase your online sales.