How can better branding and SEO help a civil litigation firm stand out from the rest?
There are plenty of civil litigation firms in the marketplace, making the task of finding a clear market position and developing a distinctive brand difficult.
On your own, as a small or medium firm you may find this extremely difficult. But the use of branding and SEO can give you a platform to stand high above the crowd.
Branding is a crucial element in a marketing strategy, because it gives a firm a distinctive identity. Some think of branding simply in terms of logos and symbols, but while the Nike ‘swoosh’ or the golden arches of MacDonald’s are instantly recognisable, they are only part of the story.
For a brand’s symbol or logo to be meaningful, the brand itself needs to be significant. Ultimately, branding is about the image people have of your firm when its name is mentioned, or what people say about you when you are not in the room.
This does not happen by accident, but by building up a strong reputation as a provider that can offer a full solution to meet your client’s needs. At the same time, it must focus on your unique selling points, your company culture and its passion for meeting customer needs.
However, building a brand reputation is not something that can be done quietly in a corner. Instead, you need to be getting the message about your firm out there with great digital content.
To give it the best possible chance of being read by as many of your target market as possible, search engine optimisation, or SEO, is needed. This is the process of creating legal content marketing with keywords that will be regularly searched for by those interested in the kind of services you offer, as well as being relevant and attractive.
Whether this is done through news, a legal marketing blog or any other kind of content, the key is to make sure it reaches page one of the search engine rankings pages, as few people move on to the second page.
This is not an overnight process, so a concerted strategy is needed to go on producing well-optimised content. But once this high ranking is established, you will have a major marketing advantage over your rivals.
At BeUniqueness we have extensive experience in the provision of branding services and providing SEO for law firms. Using our expertise, you can raise your company’s profile to a much higher level than that of your rivals, ensuring you attract more custom and can build a strong reputation in your field.