The Definitive Guide To SEO For eCommerce
By Scott Marrin
16 Feb 2023
Tips 3 on Best Practices for SEO Strategy
Optimize Your Titles and Meta Descriptions
The title of your product pages is the most critical area to focus on. For example, if you are selling men's shoes, this section should include the specific type of shoe (for example, dress shoes or sneakers). You can also optimize it by including brand names and other keywords people might be searching for.
Utilize a Variety of Internal Links
One way to keep readers around your site longer while doing digital marketing is through internal links. This means that you have links from one page of your website to another so that people do not have to go back to the home page to access related information about a particular subject matter. In addition, if you allow customers to create accounts, then they will hopefully return to your site in the future to make additional purchases.
Optimize Your Images
When uploading images to your website, be sure to include keywords in the file names and fill out the alternate text fields with relevant information about the pictures. This will help Google crawl and index your images correctly.
2 sure shot ways to rank higher
Research Long-Tail Keywords
One way to get ranked higher in the search engine results is to utilize long-tail keywords. This refers to using specific phrases that customers are more likely to search for in the search engine. For example, you should not use "men's dress and shoes" to sell women's apparel online. Instead, you might want to use something more specific like "black pumps size 8."
Create Unique Meta Descriptions
Your title tag can partially determine your Meta description. However, some websites provide additional information about product pages unique from their titles or descriptions; this can help improve rankings through SERPs features like news blocks and rich snippets (provided they make sense).
SEO is a critical component of any digital marketing strategy. By following the tactics outlined in this blog post, you can help improve your site's visibility and rankings on Google as you do digital marketing.