Henry Cal

Conversion Rate Optimizer
He’s in charge of BeUniqueness' lead generation and conversion strategy optimization. He also practises testing and modifying sections of our website in order to increase the percentage of website visitors that convert into clients.

Henry used to think that working as an employee was 'great,' but there was always something that made him shudder, question, and eventually rebel against how work and business were supposed to be managed.


In the previous five years, he’s worked for four businesses and noticed a pattern. He’d join a tiny team and be given the difficult task of establishing a marketing department from the ground up. There were a lot of expectations, but he was enthusiastic and ambitious, so he would get right in. 


He'd been given the task of writing for their blogs and optimising search engine results. He loved writing because it came naturally to him.


Following that, he concentrated on broadening his knowledge and enrolled in an SEO online course. He loved studying it and decided to make SEO his sole profession. By doing so, he threw himself into the world of SEO, and has not looked back ever since!


Today, he’s an expert at making sure that everything he writes is made to help his clients achieve a higher conversion rate and he does it all, without even trying too hard! A natural at his craft, he proves time and time again that if there are potential customers out there, he’ll turn them into actual customers. His powers of persuasion are beyond anything we’ve ever seen before!


Favourite Quote

“I tell myself, ‘You’ve been through so much, you’ve endured so much, time will allow me to heal, and soon this will be just another memory that made me the strong woman, athlete, and mother I am today.” - Serena Williams