Lawyer Lead Generation
Generate more leads for your firm
Increase your return on investment with a tailored marketing strategy
What can you do to generate more leads?
For so many lawyers, marketing can be a frustrating task, one which involves a lot of time and energy but little return on investment.
Do you find that’s happening to you? Fear not, for Beuniqueness can help you transform your marketing efforts and get far more leads, helping you to grow your business.
As experts in digital marketing, we know how to use various tools to help you increase leads.
This means that we can help you produce better organic content for your website or external platforms, run a PPC campaign to bring in more leads directly, enhance your website so it attracts and retains more traffic, as well as finding out what your competitors are doing and how you can learn from their best practices.
How we can devise a lead generation strategy
Some marketing firms might only let you choose from a selection of different packages of tools, but we recognise that both your law firm and your customer base may be very different to others.
That could mean a predetermined package is not your best option, which is why we offer the opportunity to build a bespoke package that uses just the tools that will work best for you and increase your marketing return on investment.
In particular, it is important to tailor the marketing strategy to the 'buyer persona' - the representation of your archetypal customer.
This persona may be defined by a range of aspects:
- The problems they need legal services to solve
- Demographic data like age, sex or ethnicity
- Lifestyle and work patterns
- Values and beliefs
- A tendency to use certain social media channels more than others
These and many other factors can help shape the strategy so that your marketing activity is aimed at drawing plenty of leads from the kind of people you want to attract to your firm.
What BeUniqueness can do to make a difference
With our commitment to providing bespoke packages and our money back guarantee, we can offer a unique service that goes the extra mile to help you grow.