Law Firm Email Marketing
Transform your email marketing strategy from a random effort to a focused campaign
Use email to generate more leads and increase business among your existing clients
Why you need a focused email marketing strategy
Email marketing can seem like a very random process, in which you send out a huge mailshot in the hope of getting a certain number of positive responses.
However, it need not be like that. BeUniqueness can make your email strategy into a focused, carefully constructed programme aimed at making sure every single email is sent to exactly the right target audience.
With our expertise in legal email marketing, we can help you:
- Reach the right clients every time.
- Tell a story
- Ensure your emails to leads reach more potential clients and turn current clients into more loyal ones.
How a tailored strategy works
With our tailored email marketing strategy tailored we can send emails to those at the very first sage of awareness of what you do, to those making the transition through the consideration phase of the buyer journey, to those who are ready to make a purchasing decision and to your established customers.
We can help tell a story with each of these and also create content that is relevant to each stage of the buyer journey:
- Awareness
- Consideration
- Decision
- Post-purchase
When we design email newsletters and campaigns for your law firm, we focus on the buyer persona of your target market, an archetype based on the characteristics of the potential customer such as age, gender, income and education.
As well as helping build your email newsletter and campaigns, we can integrate your email with other digital marketing services.
We offer some free services forever, in addition to which you can choose bespoke marketing solutions covering everything from content marketing to social media to suit your law firm’s needs.
What we can do to help
At BeUniqueness, we have extensive knowledge and experience in email marketing strategy. We can help you make sure your email marketing will reach the right clients and combine it with a wider digital marketing strategy to increase your return in investment.
Get your FREE trial now!