Stylish Jewellery

Stylish Jewellery is a vintage jewellery dealer based in Knutsford, Cheshire. The firm has been established for over a year and specialises in the sale and dealing of fashionable jewellery items. Because a lot of styles come in and out of fashion, much of its market is in items that have come back into fashion recently - such as rose gold - as well as perennial favourites such as yellow gold, silver and diamonds. The firm’s primary market is women aged over 40 on middle and high incomes and men of the same age who wish to buy jewellery gifts for ladies.

Challenge

The client runs an e-commerce store that aims to enable their customers to gain extra sparkle and glamour. Their major problem was short of content and online presence that can attract more new customers to purchase their products. 

Solution

To help the company grow based on their objectives, we conducted an in-depth strategy to help raise their brand awareness among other e-commerce shops. We effectively leveraged social media and content marketing to help drive qualified traffic to their online store, and Facebook ads to generate new leads.

Work Synopsis

•  Social Media Management & Engagement

• Content Blogging

• E-book Creation

Results 

• The blogs readership has risen by over 50% 

• Gained an increased organic traffic by 100% to their website

• Accelerated their Facebook engagement through a designed PPC campaign by up to 85% , including 59 likes and 3 comment received within 3 days

• Converted 38.5% more shoppers to paying customers through social media traffic