Basso

Basso

BASSO is a multi-million dollar fashion business that was created in 2016 when they realised that to have a trendy and fashionable wardrobe you needed to pay a hefty price tag . At BASSO their goal is to make it easy for you to turn yourself into your own fashion icon at an affordable price. They truly believe that people deserve to wear outfits that look like a million bucks, without needing to break the bank!

About - Basso

Challenge

  • Increase Sales
  • Improve AOV
  • Reduce CPA
  • Maximise ROAS

Solution

  • Create and manage Facebook/Instagram and Google ads
  • Create custom, lookalike, interest based audiences
  • Create and manage evergreen prospecting campaigns using broad/interest/lookalike audiences
  • Constantly test various creatives and ad copy to find winning ads using dynamic ad creatives
  • Set up key email automation sequences to maximise your ROI.
  • Bring back cart abandoners - Abandon cart flow
  • Product page abandoners - Browse abandon flow
  • Engage interested prospects - Welcome series
  • Turn impulsive shopper into a repeat customer - Post-purchase flow
  • Encourage repeat orders - Customer win-back flow
Results & Work Synopsis
 
  • Conversions from Klaviyo: 495 (28%)
  • Total sales: 238
  • ROAS:  2.27X
  • Since the start of this month, the client is getting +2.3X ROAS: