Digital Marketing for Solicitors

Why solicitors need digital marketing

In a highly competitive market, small and medium-sized solicitors’ firms will always need an edge to get ahead of the competition. While providing a good service is essential - especially for the retention of clients - great marketing is the thing that can give your firm the opportunity to get ahead.

However, the kind of marketing you use matters; law firms have found that traditional modes of marketing such as newspaper ads, billboards and events have proven to be ineffective in recent years.

For this reason, it is important for firms to seek an alternative - which is just what digital marketing provides. This has a number of advantages over traditional marketing.

•          It can be found by indirect means - such as through search engine results

•          It is not just visible in one place, such as the physical location of a billboard or a single newspaper page

•          Digital content can be updated and amended

•          Digital marketing can make use of social media

•          Digital marketing has multiple elements and these can be used in combination for the best results

•          Results can be collected and analysed digitally, giving you a clear picture of what is working and what isn’t

How it works

By focusing on the buyer persona of your target market - an archetype based on their typical characteristics such as age, sex, income, education level and much else besides - a tailored digital strategy can be devised to help you reach the people you want to target and prevent you wasting your time and money marketing to those unlikely to be seeking your services.

Our law firm marketing solutions can use various tools, such as:

• Content marketing: This consists of blogs, news or video that raises awareness of what you offer in an indirect way, more editorial than advertorial.
• Search Engine Optimisation (SEO): SEO is the process of making sure your content has the best chance of appearing on page 1 of the search engine rankings. This includes the use of popular keywords, authoritative backlinks, relevance, good images and video. It is supported by technical SEO, which involves improving your website user experience in ways search engine will reward, such as using secure coding and making it mobile-friendly.
• PPC advertising: Gain leads early using ads on social media or search engines with a budget you can cap. You only pay when someone clicks on the ad.
• Email marketing: Follow up your leads with emails that can nudge them along the buyer journey towards making a decision to employ your services. This is also very useful for marketing to existing or past customers to prompt them to come back.
• Social media management: This can help you raise awareness and reach a wide audience with posts, videos, PPC and more. It also provides another channel through which you can communicate and interact with potential and current clients. This normally involves the use of multiple channels to maximise your reach.

These tools can help create awareness of your services, generate leads and tell a story to highlight the ways in which your firm is unique and can offer clients something different.

Why a tailored strategy is the best way forward

While we do offer some fixed packages, we also provide a sample of free services to act as a sample of what we do and bespoke packages that you can work with us to build.

Tailored strategies can be especially popular because it means you can have a package shaped especially to the needs of your firm and the nature of your target market. Indeed, this is usually the best way to proceed, as it means the focus is firmly on meeting your need and the measures of success can be both clearly defined and accurately assessed using analytics tools.

What we can do to help

At BeUniqueness, we have great expertise in devising digital marketing strategies for legal firms. If you want to take the next steps forward, book your appointment today and grow Your law firm with a tailored marketing strategy at BeUniqueness. As one of the leading digital marketing agencies in Manchester, we can find a great solution for you.

So register today and see how BeUniqueness can help your firm to beat off the competition and enjoy strong growth.