Rewriting the Rules: Bypassing Obstacles in Mobile Ecommerce
By Nick Brown
19 Mar 2020
Elevating your ecommerce business with a strong mobile presence can be transformative, yet it presents its own unique set of challenges. From mastering responsive web design to tackling mobile payment security, mobile ecommerce demands specific strategies to prosper.
In this article, we will explore vital strategies for overcoming mobile ecommerce obstacles, and how BeUniqueness® DFY Ecommerce can help you achieve success in this burgeoning market.
Top 3 to-dos:
1. Understand Your Mobile Audience
Before diving into mobile ecommerce, conduct comprehensive research on your mobile-centric audience, their behaviours, and preferences.
Grasping your target audience's habits, their device preferences, and purchase power can help you customise your products and marketing campaigns to their needs. Also, ensure your business is aligned with regulations related to mobile commerce.
To conduct research on your target audience, tools like Google Analytics and SEMrush can provide valuable insights on mobile website traffic, demographics, and customer behaviour.
To stay informed about mobile commerce regulations, refer to resources like the Federal Trade Commission in the US, or corresponding regulatory bodies in your targeted countries.
2. Prioritise Mobile Optimization
Mobile optimization is paramount in mobile ecommerce. It involves enhancing your website, content, and marketing campaigns to fit the local audience's device preferences, and usability norms. Offering a seamless mobile shopping experience, fast load times, and easy navigation can significantly enhance customer satisfaction and brand trust.
For website mobile optimization, consider using tools like Google's Mobile-Friendly Test and Pingdom to analyse your website's mobile performance.
3. Engage Through Mobile-Specific Channels
Mobile-specific channels like in-app notifications, SMS marketing, and social media platforms are potent tools to interact with your audience, boost brand recognition, and drive traffic to your mobile ecommerce store. However, it's vital to adapt your mobile engagement strategy to your target audience.
To connect with your mobile audience, you can utilise platforms like Twilio for SMS marketing, OneSignal for push notifications, and popular social media platforms for mobile-optimised content.
What else to Consider?
4. Tailor Your SEO for Mobile
Search engine optimization (SEO) is crucial to drive organic traffic to your ecommerce store. However, mobile SEO requires a distinct approach. It involves utilising mobile-friendly keywords, creating mobile-responsive website design, and optimising website's technical aspects for faster load times and better user experience on mobile devices.
To optimise your website for mobile SEO, tools like Moz and SEMrush can help research mobile-specific keywords and analyse your website's performance on mobile devices.
How BeUniqueness® DFY Ecommerce Can Propel Your Success
BeUniqueness® DFY Ecommerce can help you bypass the challenges of mobile ecommerce and secure success in this rapidly growing market. From setting up your mobile-responsive store to selecting the right products and curating compelling mobile campaigns, we offer comprehensive ecommerce solutions that guarantee results.
Our team of experts has extensive experience working with ecommerce businesses and can assist you in mastering mobile optimization, user experience, and regulation compliance.
Conclusion
Elevating your ecommerce business with a strong mobile presence may seem daunting, but it's also an avenue for exponential growth. With the right strategies and tools, you can bypass mobile ecommerce challenges and seize success in this market.
BeUniqueness® DFY Ecommerce equips you with the expertise and support required to thrive in mobile ecommerce. So, if you're ready to revolutionise your ecommerce business with a robust mobile strategy, contact us today to learn more about how we can help you broaden your business horizons