How To Do A Digital Market Audit For Your eCommerce Store

E-Commerce has experienced a paradigm shift as more customers are now using online retail services. This exponential growth is a result of technological advancement which helps in generating enormous online traffic and a drastic surge in eCommerce sales.

Auditing your eCommerce business is a daunting and extensive process, which is one of the reasons why many business owners love to avoid it. 

Nobody like to hear their strategies aren't performing well. But that shouldn't stop you from performing an audit as it will help you identify the weak zones to come up with a better marketing strategy.

What is a digital marketing audit?

A digital marketing audit outlines all the marketing activities and efforts made for your business on digital marketing channels.

It is a detailed, comprehensive, and in-depth process of identifying your business performance based on your short-term and long-term goals. 

Why do you need an audit?

A marketing audit is beneficial for your eCommerce site store to realign your game, stand out from your competitor and understand what works best for you.

With an effective marketing audit, you’ll get:

• A better insight into how to formulate a winning strategy and definite goals to revamp your business
• In-depth customer insights
• Witness an increase in performance and user satisfaction 
• A successful marketing strategy
• Set in place and agree on a roadmap of modular work to increase performance
• Optimization opportunities in the data and rank them based on potential and effort

Ways to conduct an effective digital marketing audit for your eCommerce?

There are several ways of conducting an effective marketing audit for an eCommerce business:

1. Email Marketing Audit

After conducting an email marketing audit, you will understand which strategy is converting more website visitors into buyers. It’ll help you analyze the factors that fetch more website visitors. 

2. Content Marketing Audit

A content audit is a process to revamp and optimize your content for search engines. Adding meta descriptions, and relevant product keywords with high search volumes, images, and videos to captivate your website visitors.

3. Technical SEO Audit 

Technical SEO audit helps you rectify the technical errors of your site and generate more traffic and monitor the reasons why you are not getting any clicks or traffics for your website. This makes sure that due slow landing pages, not having a secured connection, glitches while loading landing pages, or not being mobile-friendly don't hinder the traffic.

4. PPC Audit

Pay per Audit (PPC) audit helps you analyze which ads are not doing well in the digital marketing channels, and which ads are. This will drastically reduce the cost that you spend on the PPC ads by eliminating the ads that are not generating ROI.

5. Google Analytics Audit

Google Analytics tracks the traffic sources for your site. This audit helps you understand how to do the content marketing audit and improve the SEO. This will help you determine whether you should do an overall digital marketing audit on your eCommerce website.

6. Website Audit

Website audit involves improving the technical and non-technical aspects of your website. This helps you enhance the user experience by resolving the issues you face on your website.

You can do this by checking the URL and setting the default one, changing your marketing goals, enabling the demographics, and analyzing interest reports, This helps fetch ideas to change the digital strategy that you are implementing on the site.

7. Social Media Audit 

Promoting your social media accounts, and reaching your target audience with personalized messages on social media channels will generate more website visitors. 

An effective social media audit can monitor the success and failure of your social strategy.

Tools for conducting a digital marketing audit

When doing digital audits, you have a variety of free available to help you understand how you are performing against your KPIs.

Below is the list of the best tools you can use:

• Google Analytics 

This can help you get key insights on how your website is receiving traffic, how your customers engage with your content, and for measuring ROI.

• Google Search Console

This monitors and troubleshoots your website’s organic presence in the google search engine

• Google Keyword Planner

It helps in conducting keyword research, understanding search demand, and calculating projections.

• Ahrefs 

This paid website allows you to understand your website‘s visibility, keyword research, competitor analysis, keyword rank tracking, and backlink analysis

It can be complicated and time-consuming to use separate tools to perform every single audit, which is why most of the businesses ignore it which results in less efficiency.

If you are looking to scale your eCommerce store and enjoy a competitive edge over your competitors, then BeUniqueness’s DFY scaling eComm service will deal with all your auditing needs along with boosting the performance of your store within 60 days.